- Facebook/Halo Top
The grocery delivery service Instacart has released its predictions for the top trending products that will dominate the food industry in 2017.
To come up with its predictions, Instacart identified the items that experienced the biggest surge in search traffic this year.
Last year, LaCroix soared in popularity.
This year, Halo Top ice cream and Harvest Snaps – snacks made of snap peas, lentils, and black beans, – are among the top-trending products.
Here’s the full list.
- Facebook/Halo Top
Halo Top ice cream saw a staggering 919% spike in search traffic compared to last year.
Instacart expects this low-calorie ice cream to keep growing in popularity in 2017. It has just 240 calories per pint and is advertised as “healthy ice cream” that’s low in sugar and high in protein.
New Barn almond milk
- Facebook/The New Barn
Next in line is New Barn, an almond milk brand that claims to have three times the protein as regular almond milk, with fewer overall ingredients.
The brand also makes ice cream.
Search traffic for New Barn was up 737% in 2016, compared to last year.
Protein bars have gotten a bad rap for being glorified candy bars. RXBARs are a new kind of protein bar that’s billed as healthier with no added sugar and simple, whole ingredients.
The Peanut Butter bar, for example, contains only five ingredients: dates, egg whites, peanuts, peanut oil, and sea salt.
RXBAR searches are up 716%.
Simple Mills baking mixes and crackers
- Facebook/Simple Mills
Simple Mills searches have soared 634% compared to last year.
The company makes baking mixes and crackers that are free of gluten, soy, and gum. They are also non-GMO and paleo friendly.
- Facebook/Harvest Snaps
Harvest Snaps are crunchy snacks made of snap peas, lentils, and black beans. They are low in carbohydrates, high in protein, and free of gluten. They come in seven flavors.
Searches for Harvest Snaps are up 509% from last year.