Apple has added a famous health communicator to its staff.
Mike Evans, known on YouTube as “DocMikeEvans,” has joined Apple to work on digital health care, CBC reported on Tuesday.
Evans previously worked at a hospital in Toronto, but he might be best known for his videos where he narrates while an animated doctor gives health tips and advice. Some of his most popular videos have hundreds of thousands of views.
What Evans told the CBC is revealing in what it suggests for Apple’s digital health plans:
“What happens now is I see you. Let’s say you have high blood pressure. I prescribe you a pill for that. I see you two or three times a year,” he told the CBC.
“In future, I’ll prescribe you an app. One of our whiteboards will drop in and explain what high blood pressure is. The phone will be Bluetoothed to the cap of your pills. I’ll nudge you towards a low salt diet. All of these things will all happen in your phone. I see you two or three days a year. The phone sees you everyday.”
Evans isn’t Apple’s first big health hire. The company has been on the hunt for medical talent for a few years now. Previously, it has hired endocrinologists from Stanford Children’s Health, experts in biomedical engineering, and an executive who was previously an top leader at Merck and a faculty member at Harvard Medical School.
But Evans is one of the first big hires who is skilled at messaging and communicating with the public. Apple was “most interested, interestingly, in how I worked with creatives,” Evans told the CBC.
Here are some of Evans’ most popular videos: