- Samantha Lee/Business Insider
Apple has laid off dozens of employees working on its self-driving car efforts, Daisuke Wakabayashi and Brian Chen report for The New York Times.
The company is apparently rethinking the strategy of its so-called Project Titan car initiative, with employees being told the layoff was part of a “reboot,” according to The Times’ sources.
While Apple has never publicly acknowledged that it’s working on a vehicle, The Wall Street Journal first reported in early 2015 that the company had several hundred employees working on an Apple-branded electric car.
Since then, it has made several high-profile hires and filed patents for technology often used in self-driving cars.
Several unmarked vehicles laden with camera and sensor equipment have also been rumored to be owned by Apple.
Bloomberg recently reported that Apple has shifted its focus from designing a full automobile to building out the technology for a self-driving car, and these new layoffs look like a shift in that direction.
Meanwhile, other tech companies like Google, Tesla, and Uber, as well as car companies like Ford and General Motors, working on their own autonomous-vehicle efforts.