Usually, after Apple releases a new iPhone, it puts out a breathless press release about how many people preordered it on the first weekend.
For example, last year:
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO.
Apple today announced a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours.
This year, Apple won’t be announcing pre-release numbers, possibly a sign that it expects iPhone sales to be muted. Apple says it won’t release the numbers because the preorder statistics will be dictated by supply, not demand.
Analysts expect iPhone sales to be roughly flat through the end of the year.
Here’s what Apple told CNBC:
JUST IN: Apple says it will not be releasing iPhone pre-order numbers as it traditionally has in the past. pic.twitter.com/kGXfPcUkKB
— CNBC Now (@CNBCnow) September 8, 2016
We’ll have to wait until Apple reports its quarterly earnings to see whether the iPhone 7 and iPhone 7 Plus are selling well.
Apple stock was down 2.28% to 105.89 at the time this story was published.