FrieslandCampina Hong Kong and the brands FRISO® and OPTIMEL™ are awarded Consumer Caring Logo 2017

HONG KONG, CHINA – Media OutReach – January 15, 2018 – FrieslandCampina (Hong Kong) Limited (“FCHK”) is honoured to be named Consumer Caring Company in 2017 by GS1 Hong Kong, the Consumer Caring logo 2017 honours  FCHK and its brands, FRISO® and OPTIMEL® for the excellence in consumer care initiatives. FCHK and FRISO® have received this recognition for 3 consecutive years and OPTIMEL™ has granted this compliment for 2 consecutive years.



Ms. Christy Liem, Marketing Manager, Specialized Nutrition — IFT of FCHK (right) received the award on behalf of FRISO® from Ms. Sabrina Law, Principal Assistant Secretary, Commerce & Economic Development Bureau

Ms. Carol Lam, Senior CRM & Consumer Care Manager of FCHK (right) received the award on behalf of OPTIMEL™ from Ms. Sabrina Law, Principal Assistant Secretary, Commerce & Economic Development Bureau

 


Being renowned for the expertise that brings quality dairy nutrition from ‘Made By Nature, Made Better By Science’ thereby offering nutritious formula products for pregnant mums and young children, FRISO® offers consumer friendly packaging design, provides top of class home delivery service and arranges lectures to pregnant mums and members of Frisomum® Club. FRISO® is also recognized as the no. 1 most preferred growing up milk formula purchase among Hong Kong mums[1] and FRISO® Gold is ranked first in market sales within infant and toddler milk formula categories in Hong Kong and Macau[2]. OPTIMEL™, a strong age-tailored nutritional formula product offering progressive health benefits that address nutrition needs of adults, seniors and elders, offers free online health tests to customers, then provides professional nutritional advisory and tailored health tips  to members of the OPTIMEL™ Club. 

 

Mr. Harvey Uong, Managing Director of FrieslandCampina Hong Kong, commented on the award, “We are honoured to be awarded the Consumer Caring logo again this year. As a company serving the world who put consumer and customers first, we will continue to commit to nourishing the lives of Hong Kong’s people across all age, with investment in providing nutritious dairy products for current and future generations. Furthermore, we will continue to understand consumer needs, driving product and packaging design enhancement and service excellence”

 

The Consumer Caring Scheme, organized by GS1 Hong Kong, is to recognize local enterprises which demonstrate excellence in consumer care through effective use of technology and practice of consumer value-related strategies with ultimate goal to lift industry’s overall capabilities in delivering consumer product and service. Judging is based on 7 core consumer care values, including consumer care, sincerity, commitment, product quality and safety standard, service quality understanding consumer needs and caring for employees.

 

FrieslandCampina (Hong Kong) Limited

FrieslandCampina (Hong Kong) Limited (FCHK), a subsidiary of Royal FrieslandCampina, has maintained a long presence in Hong Kong since 1938, providing high quality and nutritious dairy products including FRISO infant and toddler milk formula, DUTCH LADY dairy based beverages, OPTIMEL adult nutrition formula and dairy products including BLACK&WHITE and LONGEVITY, for consumers, customers and food service business partners in Hong Kong and Macau, nourishing the lives of Hong Kong’s people across all age. 

 

FCHK has developed a wide network in both retail and business channels with our products being available at key chain drug stores, supermarkets and open trade, as well as being the supplier-of-choice to top tier food chains, teashops, restaurants and hotels. Currently, our business covers Hong Kong and Macau.

 

Royal FrieslandCampina N.V.

Every day FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. FrieslandCampina is one of the world’s largest dairy companies, manufacturing and providing a variety of dairy products which serve as raw materials and semi-manufactured goods for global infant and toddler products, the food and beverage as well as medical industries. FrieslandCampina has offices in 33 countries and employs a total of about 22,000 people. FrieslandCampina’s products find their way to more than 100 countries. The Company’s central office is in Amersfoort.

 

The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with about 19,000 member dairy farmers in the Netherlands, Germany and Belgium, one of the world’s largest dairy cooperatives. For more information please visit: www.frieslandcampina.com.

 

About the Consumer Caring Scheme

The Consumer Caring Scheme was introduced by the GS1 Hong Kong in 2011 and the objective is to recognise local enterprises which demonstrate excellence in consumer care through effective use of technology and practice of consumer value-related strategies with ultimate goal to lift industry’s overall capabilities in delivering consumer product and service. For more information, please visit: www.consumercaring.com.

 

About GS1 Hong Kong

Founded by the Hong Kong General Chamber of Commerce in 1989, GS1 Hong Kong is the local chapter of GS1®, a not-for-profit, standards organisation that develops and drives adoption of easy-to-implement global standards for business to uniquely identify, accurately capture and automatically share vital information about products, locations and assets. Headquartered in Brussels, Belgium, GS1 has over 110 national chapters in 150 countries.

 

GS1 Hong Kong’s mission is to enable Hong Kong enterprises to improve the efficiency, safety, and visibility of supply chains across multiple sectors and facilitates commerce connectivity through the provision of global standards and a full spectrum of standards-based solutions and services. GS1 Hong Kong engages with communities of trading partners, industry organisations, government, and technology providers to understand and respond to their business needs through the adoption and implementation of global standards.

 

Currently, GS1 Hong Kong has over 7,500 corporate members covering close to 20 industries including retail consumer goods, food and food services, healthcare, apparel, logistics as well as information and technology. GS1 Hong Kong continually enhances and rolls out new services and solutions to help our corporate members to embrace new realities, new challenges, and new opportunities.

 

For more information about GS1 Hong Kong, please visit www.gs1hk.org



[1] According to an online survey conducted by Kantar MillwardBrown in 2015-16, with a sample size of 1,115 and targeting mums who purchased growing up milk formula over the past month.

[2] According to a research report conducted by The Nielson Company on infant and toddler milk formula categories from November 2016 to October 2017 in total Hong Kong supermarkets, CVS & drugstores, and Macau western drugstores. (Copyright © 2017, The Nielsen Company)


For more information:

FrieslandCampina (Hong Kong) Limited

Public Affairs and Communications

Natalie Yuen

T +852 60533950 / 28593720

E Natalie.Yuen@frieslandcampina.com

www.frieslandcampina.com