This side-by-side comparison shows how many ads are in Google search results

We’ve become so used to seeing ads on every page of the internet that we might not even notice them any more. In fact, there are so many advertisements that seeing a web page without them actually looks a little strange.

Take this example from financial services from Wedbush Securities, which tested a Google search with and without an ad blocker.

Here’s a Google search result with ads. (Google has since removed text-only ads on the right side of search results pages, but the other ads are still there.)

source
Wedbush Securities/Business Insider

(Note that Google has since removed those text-only ads from the right side of the page, but the ads at the top right and top are still there.)

Here’s the same search results with an ad blocker turned on:

source
Wedbush Securities/Business Insider

It’s stunning to see how much white space is on the screen when you remove the advertisements completely.

Google makes the vast majority of its money from advertising, and has spoken outabout ad blockers in the past, saying the industry as a whole needs to do something about them, as well as figure out how to eliminate bad advertisements. Google ads boss Sridhar Ramaswamy even said last year that ad blockers are a very blunt instrument” and that figuring out a better standard is “essential to us all for survival.”