How to create your own Snapchat geofilter

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Snapchat

Snapchat geofilters let you put artwork, names, logos, and other designs over messages in the app.

The catch is that geofilters only work in certain locations and, in some cases, are only visible for a specific duration of time.

Geofilters are commonly used for saying that you’re in a specific city or neighborhood. Recently people have started making their own geofilters for more creative use cases, like proms and birthday parties.

Want to make your own geofilter, but not sure to start? How’s what you need to know:


There are 2 kinds of geofilters: free “community” geofilters and more customizable “on-demand” geofilters you have to pay for.

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Snapchat

Community geofilters can be submitted by anyone and are meant to showcase neighborhoods and cities. They can’t feature any logos or trademarks and are usually visible in the app for a long period of time.

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Snapchat

“Artists and designers are encouraged to create and submit a free Community Geofilter for their city, university, a local landmark, or another public location,” Snapchat says on its website. “No brand logos allowed.”


You have to follow Snapchat’s design rules to have a geofilter approved.

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Snapchat

Snapchat’s website shows a map where you assign an area you want your geofilter to appear in.

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Snapchat

Snapchat has a geofilter template for Illustrator and and Photoshop you can download to help you assemble your design. (Yes, will need to know at least a little bit of Photoshop.)

Snapchat’s FAQ about community geofilters is a must-read if you have more questions.


You can also pay for “on-demand” geofilters that can be more personalized. They cost money, but they are ideal for businesses and more specialized events.

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Snapchat

One advantage of an on-demand geofilter is that it can be set to expire after a certain duration of time. People make them for events like birthday parties and weddings.

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Snapchat

To create an on-demand geofilter, you have to login with your Snapchat account.

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Snapchat

Login on Snapchat’s website to get started.


When you log into Snapchat’s web tool for creating geofilters, you now have the option to create your own from scratch or use one of Snapchat’s themes.

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Snapchat

Snapchat lets you pick from three theme collections: birthdays, celebrations, and weddings.

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Snapchat

You can customize the colors and text in each theme.

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Snapchat

Snapchat lets you preview what the geofilter will look like over a photo.

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Snapchat

Once you submit your design and choose your date and time, Snapchat will calculate your price based on the size of the area you’ve selected and how long you want it to be visible in the app.

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Reuters

In its FAQ, Snapchat says the best way to see how much a geofilter is going to cost is to enter the area and times you want it to run.


Once you’ve paid for and submitted your on-demand geofilter, Snapchat will send you an email saying it’s received your submission followed by another email informing you if it’s been approved or not.

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Tech Insider

Snapchat employees review each geofilter submission. It shouldn’t take more than a day or two for yours to be approved.


You’ll then get another email when your geofilter goes live in the Snapchat app.

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Tech Insider

Once your geofilter has run its course, you’ll get one last email.

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Tech Insider