J. Crew’s website shows everything that’s wrong with the brand

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J. Crew

J. Crew has been struggling to turn business around after two years of plunging sales.

In the most recent quarter, same-store sales fell 8%, following a decrease of 11% in the third quarter of last year.

After a series of fashion misses, the company has been trying to focus on apparel basics to lure customers back to stores.

It has also axed its popular bridal line and recently launched an athleisure line with New Balance.

But some analysts aren’t optimistic that the company can recover.

“I don’t think they know how to fix J. Crew,” Carla Casella, an analyst at JPMorgan Chase, told Bloomberg. “They were just living on the past strength of their brand.”

We visited J. Crew’s website and found some glaring fashion misses and deep discounts that make a turnaround seem less and less likely.


Many retailers are advertising deep discounts in the wake of Christmas.

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J. Crew

But few are offering discounts as steep as J. Crew, which was advertising a 50% off promotion this week.

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J. Crew

We found tons of items with even deeper price cuts, however, including this dress that was originally priced at $138 and is now selling for just $19.50 with all discounts and promotions applied.

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J. Crew

In fact, full-priced merchandise is hard to find on J. Crew’s website these days. The dress section of the site features just 16 full-priced dresses. Meanwhile, the sale section features more than 55 dresses.

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J. Crew

The massive discounts are a sign that the retailer is having trouble clearing inventory — meaning it ordered too much of one style, and people aren’t buying it.

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J. Crew

Judging by some of the styles we came across, it’s no surprise that J. Crew is having trouble clearing inventory.

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J. Crew

For example, the hot pink faux fur on this otherwise basic winter coat is a confusing choice for a brand targeting professional women. As one customer wrote in the reviews of the coat, “The pop of pink faux fur is fun in the snow, but I usually don’t wear it so I don’t feel like a 13-year-old at work.”

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J. Crew

In another bizarre twist on a classic item, we found this blazer featuring a bright, floral, summery pattern in the dead of winter — and at an original cost of nearly $600.

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J. Crew

That wasn’t the only summery pattern we found.

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J. Crew

Like down coats and blazers, collared shirts are a cornerstone of J. Crew’s preppy-wardrobe roots. But this jewel-embellished version appears to be too bizarre for most customers, judging by the price dropping from $248 to $74.50.

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J. Crew

We also found that J. Crew made some odd style choices for its models. This pajama jumpsuit seems impractical for bathroom trips, and we’re utterly confused about why the company styled it with dressy flats and a blazer on the website.

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J. Crew

Overall, it seems like J. Crew is still struggling to regain its fashion sense in the midst of falling sales.

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J. Crew