MoonPie is brutally roasting people who insult the snack on Twitter

MoonPie dessert.

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MoonPie dessert.
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Julie Zeveloff/Business Insider

  • MoonPie’s Twitter is one of the weirdest – and best – social-media accounts in the food industry.
  • This weekend, the brand got into two Twitter battles with critics of the snack.
  • One sample tweet from MoonPie: “Buddy it’s saturday night and you’re talking to a marshmallow sandwich on the internet.”

MoonPie’s Twitter account emerged as one of the best of 2017, with a perfect mix of bizarre and bittersweet tweets.

Now the brand is brutally roasting people who speak out against the snack.

“Nobody likes moon pies,” the Twitter user KaelaDianne97 tweeted at the brand on Friday.

MoonPies tweeted back: “Yes they do.”

Things escalated quickly from there:

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Twitter MoonPie

Perhaps emboldened by the virality of the insult, MoonPies struck again on Saturday night.

A Twitter user tweeted at MoonPie: “Your time is wasted managing a social media account.”

MoonPie replied: “Buddy it’s saturday night and you’re talking to a marshmallow sandwich on the internet.”

moonpie

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MoonPie via Fronzilla

The tweet went viral, with more than 210,000 likes as of Monday morning. The original Twitter user, @sigurbjornl, has since deleted his tweet.