Watch out, “Real Housewives,” “Big Brother,” and “Survivor” – Netflix is getting into the business of reality TV.
“We are embarking on a lot of unscripted programming,” Netflix’s chief content officer, Ted Sarandos, said during a Royal Television Society event in London on Tuesday, according to The Hollywood Reporter.
According to Sarandos, the streaming company has about 20 unscripted shows in production. He even named one type of reality show that the company was especially interested in.
“The newest thing we’re encroaching on are competition shows,” Sarandos said.
As an example, Sarandos pointed to Netflix’s “Ultimate Beastmaster” project with Sylvester Stallone attached as an executive producer. Netflix’s first competition show, “Ultimate Beastmaster” will feature 108 contestants from around the world who tackle physically tough obstacle courses until only one person is left standing.
This push into unscripted television is just part of Netflix’s bid to double its number of original programs for the fifth year in a row. It now has 30 scripted originals in production along with 35 kids programs and 60 documentaries.
Original productions are attractive to Netflix, The Hollywood Reporter points out, because they are watched more than licensed shows and help build Netflix’s brand as a quality entertainment destination.
“This year, we had 17 different shows for 54 Emmys,” Sarandos highlighted.
At least one person in entertainment doesn’t see Netflix’s original programming growth as a good thing. John Landgraf, the president of FX, said last month that he thought that there were too many shows on TV and that quality would suffer with increased programming.
FX has about 17 shows, and Landgraf said he may be able to keep up with 20 or 21 maximum.
“You could give me all the money in the world and I couldn’t supervise 71 shows the way I do ours,” he said.