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It's hard to argue with how attractive the iPhone X is — it's quite a looker.

The $1,000 iPhone X is beautiful, but I’m not interested — here’s why

The "future" of the iPhone is more screen and fewer buttons.
Apple CEO Tim Cook holds an iPhone X.

The largest cellular carrier in Canada has some bad news for Apple

The CEO of Rogers Communications gave some details about iPhone demand during an earnings call.

Don’t settle for the typical iPhone X — these luxurious iPhone X models cost up to $4,500

If you're willing to spend over $1,000 to buy the iPhone X and love lavish designs, what's another $4,000 to buy one of these cases?
The iPhone X goes on sale next Friday.

The most bullish Apple analyst says to ‘buy into the iPhone 8 gloom and doom ahead of the iPhone X’

Brian White, an analyst at Drexel Hamilton, has a target of $208 a share, up more than 33% from the current price.
Apple's Tim Cook isn't happy

Apple is slipping after reports of iPhone 8 production cuts

Apple's stock price is falling after reports that it has cut production orders of the iPhone 8 are released.

The iPhone might be really cheap on Black Friday — if you can wait for the deals to buy it

Apple isn't known for offering iPhone discounts, but you can still find Black Friday deals.
Tim Cook's iPhone X peeks out of his pocket.

Tim Cook’s iPhone X won’t stay in his pocket

Of course Apple CEO Tim Cook is already using the iPhone X.

11 reasons you should buy an iPhone 6S instead of the iPhone 8 or iPhone X

The iPhone 6S is still a great phone where it counts.
This is the very pretty, very expensive iPhone X.

6 reasons you should buy an iPhone SE instead of any of the fancy new iPhones

Apple's iPhone X is a hype machine you can easily ignore.