These before-and-after photos show how much teen fashion has changed in the past decade

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This was cool.
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Abercrombie & Fitch

Teen retail has changed a lot in the past decade.

In 2006, teens loved brands like Abercrombie & Fitch, American Eagle & Aeropostale.

There was a distinct teen look – on with logos and brand names.

Now teens opt for simpler looks … or looks that they can share on Instagram.

See how teen apparel has changed in 10 years.


First, let’s go back to the 2000s. Who could forget Abercrombie & Fitch’s shirtless models? Note the woman in a semi-compromised position wearing low-rise jeans and a white camisole — a faceless trend.

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Abercrombie

It was in 2006 that former CEO Mike Jeffries told Salon that Abercrombie was supposed to be for the “cool kids.” This, apparently, was a cool kid, wearing the necessary in-style fringed-denim skirt.

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Abercrombie & Fitch

Source: Salon


Aeropostale was a mall staple, telling the world that couples who dressed alike (in monochrome outfits completed with denim) stayed together.

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Aeropostale

Teens loved logos.

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Aeropostale

Don’t forget: The early to mid-2000s were defined by some particular looks. Mandy Moore — here in Fred Segal in California in 2005 — appears to be in the midst of many of them.

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Mark Mainz/Getty Images

Here’s Taylor Swift in 2006, wearing a very 2006 dress. It’s pretty on brand for Taylor Swift 10 years ago, too.

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Michael Buckner/Getty Images

Here’s another very 2006 look, courtesy of Hilary Duff …

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Evan Agostini/Getty Images

… and don’t forget something that’s hopefully a bygone memory now: cargo pants (courtesy of Ciara).

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Al Messerschmidt/Getty Images

American Eagle displayed optimism 10 years ago …

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American Eagle

… and graphic tees.

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American Eagle

Wet Seal was still popular (as were chunky accessory belts and white lace skirts — a must).

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Wet Seal

Now teens love Brandy Melville and its simple aesthetic.

#brandyusa Lizzie Turtleneck Knit & Clarity Skirt

A post shared by Brandy Melville (@brandymelvilleusa) on


Its infamous “one-size-fits-most” sizing doesn’t seem to bode well with the body-positivity movement, but the company’s marketing schemes appear to resonate with young people.

#brandyusa

A post shared by Brandy Melville (@brandymelvilleusa) on


And this is what Abercrombie & Fitch looks like today — certainly more conservative.

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Abercrombie & Fitch/Matt Jones

As a reminder: This was 2006. Here’s Karlie Kloss posing for Abercrombie 10 years ago. Notice the logo — it was like a status symbol back then.

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Abercrombie & Fitch

Although Jennifer Lawrence showcased the girl-next-door look for Abercrombie & Fitch in 2006, showing an emerging trend of simplicity.

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Abercrombie & Fitch

The real teen winner today? Nike, which, according to Piper Jaffray, has usurped former teen staples like Abercrombie & Fitch in recent years.

One step forward. No steps back.

A post shared by nike (@nike) on


Aeropostale has been trying to appeal to today’s teens with more fashion-forward options, but the company filed for bankruptcy in May.

loving this look on @andrearussett

A post shared by Aéropostale (@aeropostale) on

Source: Business Insider


As athleisure gains popularity, tween girls have a new option: Lululemon’s younger counterpart, Ivivva.


Teens love Forever 21. It ranked No. 3 among upper-income teens, and No. 1 for upper-income females, according to a spring Piper Jaffray survey.

when you’re feeling yourself ???????? @rubilove (shop link in bio)

A post shared by forever21 (@forever21) on


One reason teens love fast fashion? They clothes are cheap, and teens can thereby share multiple outfits on Instagram.

How to prepare for festival season #selfie (shop link in bio)

A post shared by forever21 (@forever21) on

“Their entire life, if it’s not shareable, it didn’t happen,” Marcie Merriman Merriman, a Gen Z expert and executive director of growth strategy and retail innovation at Ernst & Young, said to Business of Fashion. “Experiences define them much more than the products that they buy.”


American Eagle was the number two brand when Piper Jaffray surveyed upper-income teens in the spring, bypassing teen stalwart Forever 21. Its aesthetic is slightly different from 10 years ago, though it still appears to maintain its optimism.

New season, clean slate. #labordayweekend #AEOSTYLE #regram @styleambitions

A post shared by American Eagle (@americaneagle) on


American Eagle’s popular and rapidly growing lingerie brand, Aerie, was born in 2006. Now it’s become famous for its Photoshop-free #AerieREAL campaign.

Sunnie + macramé. Your fave everyday bra, with a twist!

A post shared by aerie (@aerie) on


Teens love the irreverent, slightly offensive Shop Jeen.

Cute hats available at shopjeen.com

A post shared by SHOPJEEN.COM ???? (@shopjeen) on


Even though teens’ looks have changed, they certainly love nostalgia.

In fact, former teen mainstay Delia’s has revived itself online.