The Weeknd tweeted that he was cutting ties with H&M over a shocking sweatshirt ad many accused of being racist

H&M removed the hoodie from its US online store.

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H&M removed the hoodie from its US online store.
source
H&M

  • H&M used an image of a young black boy to advertise a hoodie that said “coolest monkey in the jungle.”
  • Social media users argued this was racist because “monkey” is a known racial slur.
  • The Weeknd, who has a collection with the brand, tweeted Monday that he has cut all ties with it.

The Weeknd said he is severing ties with H&M after it advertised a sweatshirt many said was racist.

H&M came under fire on social media for using a black boy to advertise a sweatshirt that said “coolest monkey in the jungle.” The brand apologized on Monday and removed the item from its US website.

In response, Canadian singer The Weeknd, who has collaborated with H&M to launch two collections in 2017, said that he will no longer work with the brand.

His current 18-piece collection, “The Weeknd X H&M,” which features a mix of menswear items like sweatshirts and hoodies, is still available online.

“We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print. We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with the Weeknd and his team separately,” H&M said in a statement to Business Insider.

Despite this, the $10.83 (£7.99 GBP) sweatshirt, is currently still for sale on H&M’s UK site, Insider reported.