What you need to know in advertising today

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Google is promising that real people will screen all YouTube videos that may potentially carry ads for its top spending marketers. The vetting is for Google Preferred, the company’s four-year-old ad offering that enables marketers to run ads only in the top 5% of YouTube channels in terms of popularity.

The human-labor-intensive promise is the latest response by the Alphabet-owned video giant to the non-stop noise regarding digital advertising and ‘brand safety.’ It will take effect by mid February in the US and mid March for the rest of the world.

To read more about Google’s move, click here.

In other news:

Kind is sending out its competitors’ products to 10,000 consumers in an edgy marketing stunt. The stunt is to mark its foray into the protein bar category, which is the fastest-growing category within the energy and nutrition bar category as a whole.

Google’s Arts & Culture app has become the most downloaded app in Apple’s App Store. One feature, which is currently only available in the US, matches a person’s face with famous paintings and has gone viral over the past two days.

Ride-hailing service Lyft announced that it opened its Concierge service to organizations of all sizes. The feature, first launched in 2016, allows businesses schedule rides for employees.

McDonald’s is falling short on recycling in one massive way – here’s how it’s changing that fact. The company plans to add recycling to its more than 36,000 locations around the world by 2025 and also says it is switching to packaging made with renewable, recycled, or certified materials.

Nestle sells US candy business as more consumers start to favor healthier snacks. The company has agreed to sell its US candy business – which had been underperforming for several years – to Ferrero.

YouTube star Gigi Gorgeous talks about navigating her relationship with 2.7 million subscribers, and how her brand deals have changed. She has seen a change in the way brands deal with social media stars, with both sides learning to compromise.

Why Shaq turned down being on the cover of a Wheaties box twice. “I don’t want to take your money if I’m not really in tune to what you’re selling,” he says.

The Facebook algorithm change that has publishers panicking may be good news for influencers and their followers, reports Digiday. Agency buyers are telling clients to focus more on influencer content as engagement becomes a priority.

Phillip Picardi will lead Teen Vogue after Elaine Welteroth’s departure, Glossy reports. Condé Nast announced Welteroth was stepping down in an internal memo to staff members last Thursday, coming just eight months after she was elevated to editor-in-chief and two months after the magazine decided to shutter its print edition.

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