Only 10 companies control almost every large food and beverage brand in the world.
These companies – Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez – each employ thousands and make billions of dollars in revenue every year.
In an effort to push these companies to make positive changes – and for customers to realize who controls the brands they’re buying – Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.
Here’s a further breakdown of the companies that own the brands and products we use every day:
2016 revenue: $13 billion
Forget Froot Loops and Frosted Flakes – Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.
Associated British Foods
2016 revenue: $16.8 billion
This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.
2016 revenue: $16.6 billion
General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.
- Julia Calderone/Tech Insider
2016 revenue: $23.7 billion
Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.
- Xinwei Zeng
2016 revenue: $25.9 billion
This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids.
- Dominic Rooney on Flickr
2016 revenue: $35 billion
Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben’s rice, Starburst, and Orbit gum.
2016 revenue: $41.9 billion
Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.
Unilever’s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann’s mayonnaise.
2016 revenue: $62.8 billion
In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.
- Erik Charlton/Flickr
2016 revenue: $90.2 billion
Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets – plus, of course, candy brands including Butterfinger and KitKat.