You may not immediately think of the queen “B” when you’re seeking a business role model, but maybe you should.
We’ve watched this global icon rise from a girl band to become her own established brand. Through relationship networking, co-sponsorships, powerful storytelling and audience reach, Bey has positioned herself to be an enterprise to follow.
Here are few things you could learn about entrepreneurship, straight from Beyoncé’s playbook. (Click here to tweet this list.)
1. She believes she will succeed
According to Entrepreneur, there are seven key traits to successful entrepreneurism. Tenacity tops the list.
Though she’s become an iconic part of the music industry, Beyoncé’s journey to the top was not without its demands on her or her family, who are famously involved in her career. In a 2011 interview with CNN’s Piers Morgan, she shared how her upbringing has helped keep her eye on the proverbial prize: “I grew up with a family that was successful, but not born successful. I believe with hard work and with a goal and love and positivity, then eventually we’re going to be fine.”
2. She faked it until she made it
One study on personality profiles of entrepreneurs revealed the presence of extroversion is the true indicator of a business owner’s desire “to engage in a range of entrepreneurial activities.” Those entrepreneurial activities include starting a new businesses and being innovative about bringing new ways of doing things into the world.
Like Beyoncé, who has admitted to being introverted outside of the media spotlight, you can embrace the aspects of your personality that suit entrepreneurism – while faking the rest until you feel more comfortable in your entrepreneurial skin.
Knowing she had to continue to present the ladylike image that was a key aspect of her early marketability, according to the Washington Post, Beyoncé channeled her alter ego “Sasha Fierce” to experiment with the more sexually charged music and ideas fans did not yet know her for. Once she knew she no longer needed to play that role and could instead embrace both parts of her personality in front of fans, she reportedly put the alter ego to rest.
3. She has a brand vision
Whether you want to call it a mission statement or elevator pitch, every entrepreneur needs a guiding purpose behind his or her endeavor that is so clear, it can be summed up in just a few words.
Regardless of whether she’s Beyoncé the mom, Beyoncé the collaborator, Beyoncé the wife or Beyoncé the entertainer, she knows her message. “I definitely feel that it is my job to empower women,” Knowles told Morgan in the CNN interview.
4. She takes time to appreciate her success
Soon before she announced that she was pregnant, Knowles made a conscious decision to slow down for the basic pleasures of life, like picking her nephew up from school. “I learned the importance of taking time for myself; I was moving around so much that I had no idea that I really have 16 Grammys. I got up and accepted my awards, but I didn’t realize what an amazing accomplishment that was,” said Knowles in the Morgan interview.
5. She controls her public image
She may be married to hip hop mogul Jay-Z, but little is known about Beyoncé’s personal life beyond what the power pair chooses to divulge. Similarly, every interaction, decision and communication associated with your brand should positively reflect on who you are as a businessperson.
“Jay and I have kind of made a decision that we want to be known for our music and not our relationships or scandals,” Knowles told Morgan.
6. She takes risks
Beyoncé entered the spotlight as the lead singer of the pop group Destiny’s Child, but by taking risks like playing the role of the iconic songstress and heroin addict Etta James in the movie “Cadillac Records,” Knowles learned she had passions beyond music that were worth exploring.
“It made me a lot braver, and to have the freedom to kind of let go of all ego and not care about what I look like or fitting into a pop star box. It was really liberating to me,” said Knowles in the Morgan interview.
Though being an entrepreneur can feel like a solo endeavor, emulating the “best practices” of other like-minded business owners – even those in industries far removed from your own – can help you navigate the uncertainty with more confidence.
By taking a cue from Beyoncé, an entrepreneur who has become a household name despite being in the mainstream spotlight for less than two decades, you may learn some new ways to be a better business owner.
Kristen Gramigna is Chief Marketing Officer for BluePay, a leading payment gateway provider for small businesses. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing.
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