The most valuable brand in every state

Amazon is the most valuable brand from Washington — and the entire United States.

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Amazon is the most valuable brand from Washington — and the entire United States.
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Sundry Photography/Shutterstock

  • Brand Finance recently identified the most valuable brand from every US state.
  • Amazon is the most valuable from Washington state, as well as the most valuable brand in the entire US.
  • Other brands on the list include Nike in Oregon, Apple in California, and Marlboro in Virginia.

Amazon is officially the most valuable brand in the United States.

That’s according to Brand Finance, a brand consultancy firm that released its annual list of the strongest brands in the US in June.

Brand Finance defines brand value as the collective value of a company’s trademarks, including names, logos and designs, which create “distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.”

Amazon dethroned Google to take the top spot this year, and Apple overtook Google as well to become the most valuable brand among companies from California.

Below is a map of the most valuable brand in every state, from Nike in Oregon to FedEx in Tennessee. States without a brand in the top 500 are not listed.

the most valuable American brands in each state

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Jenny Cheng/Business Insider

Alabama — Regions Financial Corp.

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Wikimedia Commons

Brand value: $1.8 billion

National rank: 372


Arkansas — Walmart

Brand value: $61.5 billion

National rank: 8


California — Apple

Brand value: $146.3 billion

National rank: 2


Colorado – Dish Network

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Mike Blake/Reuters

Brand value: $3.4 billion

National rank: 210


Connecticut — Spectrum

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Spectrum

Brand value: $13.4 billion

National rank: 49


Delaware — Du Pont

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Thomson Reuters

Brand value: $2.7 billion

National rank: 257


Florida — Publix

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brownpau/flickr

Brand value: $6.5 billion

National rank: 101


Georgia — Home Depot

Brand value: $33.7 billion

National rank: 11


Iowa — Rockwell Collins

Brand value: $1.8 billion

National rank: 373


Idaho — Micron Technology

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REUTERS/Brian Losness

Brand value: $4 billion

National rank: 178


Illinois — McDonald’s

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REUTERS/Toshiyuki Aizawa

Brand value: $24.9 billion

National rank: 24


Indiana — Anthem

Brand value: $10.1 billion

National rank: 61


Kansas — Sprint

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Kansas — Sprint
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Justin Sullivan/Getty Images

Brand value: $7.5 billion

National rank: 89


Kentucky — Humana

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Bloomberg via Getty Images

Brand value: $9 billion

National rank: 68


Louisiana — CenturyLink

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SIPA

Brand value: $7.1 billion

National rank: 93


Massachusetts — General Electric

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Flickr/ @MJB

Brand value: $32 billion

National rank: 16


Maryland — Lockheed Martin

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Isaac Brekken/Getty Images

Brand value: $8.3 billion

National rank: 74


Michigan — Ford

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Reuters/Bogdan Cristel

Brand value: $17.3 billion

National rank: 39


Minnesota —UnitedHealthcare

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Bloomberg via Getty Images

Brand value: $18.6 billion

National rank: 34


Missouri — Bud Light

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Bud Light/YouTube

Brand value: $7.4 billion

National rank: 90


North Carolina — Bank of America

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Getty Images / Justin Sullivan

Brand value: $33.3 billion

National rank: 12


Nebraska — Union Pacific

Brand value: $7.9 billion

National rank: 81


New Hampshire — Timberland

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Tim Boyle/Getty Images

Brand value: $1.4 billion

National rank: 434


New Jersey — Johnson’s

Brand value: $17.7 billion

National rank: 37


Nevada — Wynn Resorts

Brand value: $3.1 billion

National rank: 233


New York — Verizon

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Spencer Platt/Getty Images

Brand value: $62.8 billion

National rank: 7


Ohio — Pampers

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Tim Boyle/Getty Images

Brand value: $6.3 billion

National rank: 105


Oklahoma — Devon

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Shutterstock/4kclips

Brand value: $2.2 billion

National rank: 317


Oregon — Nike

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Getty/Drew Angerer

Brand value: $28 billion

National rank: 21


Pennsylvania — Xfinity

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Comcast

Brand value: $26.1 billion

National rank: 22


Rhode Island — CVS

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Joe Raedle/Getty

Brand value: $20.6 billion

National rank: 30


Tennessee — FedEx

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Joe Raedle/Getty Images

Brand value: $18.2 billion

National rank: 35


Texas — AT&T

Brand value: $82.4 billion

National rank: 5


Virginia — Marlboro

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REUTERS/Brian Snyder

Brand value: $30.5 billion

National rank: 18


Washington — Amazon

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David Ryder/Getty Images

Brand value: $150.8 billion

National rank: 1


Wisconsin — Kohl’s

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Business Insider/Jessica Tyler

Brand value: $4.2 billion

National rank: 172