Amazon just rocked home insurers on reports it’ll enter the industry — Here are the 6 times it’s panicked investors in other companies

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Mike Segar/Reuters

  • Amazon has repeatedly shown an uncanny ability to disrupt entire segments of the stock market with corporate announcements.
  • The most recent example came amid reports that Amazon will enter the home-insurance industry, which sent shares lower industry-wide.
  • Prior to that, Amazon announced a new package-delivery service to compete with FedEx and UPS, sending shares of the two companies falling.
  • It’s a dynamic that’s played out repeatedly over the past year.

Amazon‘s plan to enter the home-insurance space may have rocked competing companies like Allstate and Progressive, but it’s far from the first time Jeff Bezos & Co. have imposed their will on the market.

The company has made a habit out of crushing competitor market values with even the most basic of announcements, and their delivery initiative is just the latest example of that.

The reasoning is simple – Amazon has a ton of cash and an unparalleled logistical network, and when it looks poised to enter or expand its position in a market, traders get scared and bail out of existing holdings in other companies.

Amazon has done this so regularly, in fact, that it can be difficult to keep all the instances straight. That’s where we come in.

Below you’ll find a list summarizing recent examples of companies getting “Amazon’d” – the Business Insider-coined term for when a stock finds itself at the whim of the ever-expanding juggernaut.


June 2018 — Home insurance stocks decline following reports that Amazon is considering offering the service

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Markets Insider

Shares of Allstate, Chubb, Hartford Financial, Travelers, and Progressive traded sharply lower immediately after the Amazon report hit newswires. While these stocks pared losses shortly after the initial story, the immediate negative effect was undeniable.

What’s unique about this situation is that Amazon itself hasn’t made this announcement. Rather, competing home-insurance stocks are falling on unconfirmed reports alone, showing that the mere prospect of getting Amazon’d is enough to wipe out market value.


February 2018 — Package-delivery stocks tumble after Amazon says it will launch its own competing service

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Markets Insider

Shares of UPS and FedEx traded sharply lower in the pre-market the day of this report. With Amazon planning to undercut the costs of the other delivery giants, investors in the companies started anticipating the negative effect of lower package volume.

Amazon’s move pushes it further into logistics and delivery, following the company’s leasing of aircraft and ocean freight equipment.


January 2018 — Healthcare stocks tumble after Amazon, JPMorgan, and Berkshire Hathaway announce collaboration to reduce costs for US workers

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Markets Insider

While the three companies weren’t specific about what kind of enterprise they aim to create, noting only that they wanted to improve employee satisfaction while reducing costs, the announcement reverberated through the stock market.

Managed care and pharmacy providers absorbed the brunt of the selling, with companies including MetLife, Express Scripts, and UnitedHealth seeing large share drops that accounted for billions of dollars in lost value.


June 2017 — Grocery stocks slide after Amazon announces $13.7 billion acquisition of Whole Foods … and then again two months later after price cuts are announced

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Markets Insider

Amazon hit grocery stocks with a double-whammy of weakness in this particular instance, causing an initial drop after announcing its mega-acquisition of Whole Foods, then reigniting selling two months later after cutting prices.

The companies affected included Kroger, Sprouts Farmers Market, Target, and Walmart, which fell anywhere from 2% to 8% on the various reports.


June 2017 — Athletic apparel retailers slide after report that Amazon was going to partner with Nike

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Markets Insider

In June 2017, Goldman Sachs published a report speculating that Nike was “close” to commencing a direct relationship selling product on Amazon.com. That caused selling in both athletic apparel manufacturers, as well as retail chains.

The companies affected included Dick’s Sporting Goods, Under Armour, and Foot Locker.


June 2017 — Pharmaceutical supply chain stocks decline after Amazon’s purchase of Whole Foods spurred speculation it could eventually get into healthcare

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Markets Insider

Clearly the market was prescient in this instance, considering the aforementioned team-up between Amazon, Berkshire Hathaway, and JPMorgan, and the resulting selloff in healthcare stocks.

Back in June, when the Whole Foods acquisition was announced, CVS, Walgreens, Cardinal Health, AmerisourceBergen, McKesson, and Express Scripts all lost between 1% and 5%.


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