From Amazon to Colgate, these are the 25 most loved brands in America

  • Amazon, Netflix, and Home Depot some of America’s favorite brands, according to the latest version of Morning Consult’s Most Loved Brands study.
  • Morning Consult conducted more than 400,000 survey interviews to determine the rankings.
  • Retailers and tech companies fared well overall.

Many of Americans’ favorite brands are companies that are making it easier to access information and the things people need to buy.

According to Morning Consult’s Most Loved Brands study, released Wednesday, Amazon is the most beloved brand in America, despite weathering multiple controversies in the last year.

Other tech companies, including Netflix and Google, fared well on Morning Consult’s ranking, as did retailers like Home Depot and Lowe’s.

In ranking the brands, the intelligence company considered four factors: brand favorability, trust, community impact, and net promoter score, or how likely a respondent would be to recommend the brand. Morning Consult conducted more than 400,000 survey interviews in order to assign a score to the brands, with each company receiving ratings from between 1,000 and 56,000 people over the age of 18.

Here are the top 25 companies in Morning Consult’s ranking of America’s favorite brands:


25. Colgate

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Getty/ Scott Olson

24. Chick-fil-A

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MANDEL NGAN/Getty Images

23. Walt Disney

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Disneyland/Facebook

22. Dairy Queen

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Hollis Johnson

21. PayPal

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Amir Cohen/Reuters

20. Walgreens


19. Subway


18. Walmart

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Chris Hondros/Getty Images

17. Dove

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Mike Mozart/Flickr

16. Weather Channel


15. Target


14. YouTube

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Reuters

13. Tide


12. Samsung

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Reuters

11. Lowe’s

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Bruce Bennett/Getty Images

10. Cheerios


9. Dollar Tree

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Business Insider/Hayley Peterson

8. FedEx

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Justin Sullivan/Getty Images

7. Hershey’s

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Facebook/Hershey’s

6. USPS

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Spencer Platt/Getty Images

5. Home Depot


4. UPS

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Hollis Johnson/Business Insider

3. Netflix


2. Google

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Reuters

1. Amazon

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Reuters