- Amazon is said to be preparing to publish a holiday toy guide as its next step into physical retail.
- The catalog will be mailed to millions of US households and handed out at Whole Foods Market stores, according to Bloomberg.
- It follows the demise of Toys R Us and its “Big Book” of toys.
Amazon is eyeing its next step into physical retail – and it will come in the shape of a toy brochure.
That’s according to Bloomberg, which reported Wednesday that Amazon was planning to publish a holiday toy catalog to capitalize on the demise of Toys R Us and entice children into selecting the online retailer’s gifts for the holiday season.
Citing people familiar with the plans, Bloomberg said the printed guide would be mailed to millions of US households and handed out at locations of Whole Foods Market, the retailer it acquired for $13.7 billion (£10.4 billion) last year.
The move could fill the vacuum left by Toys R Us “Big Book,” a bible of more than 100 pages of toys and gadgets marketed at children. Toys R Us shut down all of its US stores last month after going bankrupt.
Business Insider has contacted Amazon for comment. The company declined to comment when asked by Bloomberg.