Apple on Wednesday took the wraps off the iPhone 7 and iPhone 7 Plus. Aside from introducing a new camera setupand confirming the fearsof headphone jack enthusiasts worldwide, perhaps the most notable thing about the new smartphones is that they’ll be available in new colors.
The slickest of these, at first blush, looks to be the new “jet black.” It’s the one on the far right here:
Pretty nice, right?
Well, Apple seems to think so too, because that model will cost a little bit more by default.
As Apple’s SVP of marketing Phil Schiller noted during the company’s Wednesday press event, the jet black iPhone 7will only be available in 128GB and 256GB variants. That means its iPhone 7 version will start at $749 unlocked, while its iPhone 7 Plus version will start at $869 unlocked.
The other four colors, meanwhile, will also be available in a 32GB variant. So, those iPhone 7s will start at the traditional $649 unlocked, while their iPhone 7 Plus models will start at $769 unlocked.
While it’s nice that Apple has boosted each iPhone model’s storagein the first place, that added space might not be worth the premium for those interested in the flashy new color.
As a reminder, the iPhone 7 is available for pre-order on September 9, and will start shipping on September 16.