- Hollis Johnson
- The next-generation iPhone may be called “iPhone XS,” according to a report from 9to5Mac.
- People are already making fun of the name, calling it “iPhone Extra Small” and “iPhone Excess.”
- Apple still has time to change the name, lest we all suffer people telling the same jokes for the next year.
The Apple blog 9to5Mac published a report last week that claimed, among other things, that a new iPhone set to be unveiled at Apple’s September 12 event would be called “iPhone XS.”
The name iPhone XS would make sense, given Apple’s convention for naming past phones: Every other year, the iPhone gets an “S” model that looks the same as its predecessor but features lots of internal improvements and refinements. The iPhone 4s followed the iPhone 4, the iPhone 5s followed the iPhone 5, and so on.
But still, despite Apple’s marketing and insistence on pronouncing last year’s iPhone X as iPhone 10 – X is the Roman numeral for 10, and it was the 10th-anniversary iPhone – lots of people still called it “the iPhone Ex.”
Should this confusion carry over – and it will – there would be even more questions about how to pronounce this year’s phone.
It’s already happening on Twitter. Plenty of people are joking the “XS” will mean “extra small”:
I immediately read “iPhone Extra Small” https://t.co/SIfU1EvOPS
— Andrew Min (@andrewkjmin) September 2, 2018
iphone Xs? extra small? lol pic.twitter.com/MlEbvL82zx
— cheen •ɞ• (@muffinpjm) September 1, 2018
— ThePhotographyBlog (@TPBHQ) September 1, 2018
wait so does this mean iPhone XS is going to be extra small ????????
— Dini Irfan (@diniksdee) September 1, 2018
Is the new iPhone XS for skinny people? Extra small?
— AminuddinS (@Vaquitakakapo) September 1, 2018
Others are reading the name as “iPhone Excess.”
I just realized the next iPhone models will be the iPhone eXceSs and iPhone eXceSs Plus.
— Jeffery Thomas (@jeffery_thomas) September 4, 2018
If the new iPhone is called iPhone XS and anyone makes any XS Excess jokes you gotta pay me 5 dollars
— Papa Dole (@papa_dole) September 4, 2018
Apple’s new iPhone Xs is aptly named; Excess. Paying too much for a damn mobile phone ffs ????????♂️
— GREY (@King__Jaydn) September 4, 2018
Finally, @Apple naming a phone realistically. The iPhone Excess. About right….
— Chris Berthaut (@cbert71) September 3, 2018
And then there’s this person, who realizes Apple is doomed no matter how people pronounce iPhone XS, as the name “Ten-S” also sounds similar to “Tennis.”
iPhone Tennis vs iPhone Excess
— behdad (@behdad_k) September 4, 2018
The two main takeaways here:
- People on Twitter tend to repeat the same jokes.
- The name iPhone XS would be ridiculed by everyone, everywhere.
Assuming 9to5Mac’s report was accurate, and assuming Apple doesn’t come up with a quick name change, we could suffer people on social media and elsewhere making the same jokes about the iPhone’s name for the next year and beyond. But with about a week left before Apple’s event, there’s still time to make this phone the “iPhone 11” – or, at least, not the XS.