Apple buys so many companies that there are some purchases it has made that have never been revealed.
Parsing CEO Tim Cook’s recent statements, it looks like there are three buys that have never been reported.
“We’ve made 15 acquisitions in the last four quarters to accelerate our product and services roadmaps, and we’re always on the lookout for companies with great technology, talent, and strategic fit,” Cook said earlier this month on a conference call to discuss Apple’s earnings.
Then he doubled down during an appearance on CNBC.
“We generally acquire a company every three to four weeks on average. And so it’s a rare month that there’s not a company being bought,” Cook said.
In the past four quarters, here’s all the companies we know that Apple has bought:
FoundationDB, a business that made database technology for web applications LinX, an Israel-based camera company whose tech could end up in this year’s iPhone Coherent Navigation, a company that worked on high-precision GPS Metaio, a German augmented-reality business Mapsense, a California company that made tools for location data VocalIQ, a British business that made machine-learning software for speech recognition Perceptio, a startup using deep-learning technology to identify images Faceshift, a Swiss company that made technology for generating facial animations with a computer LegbaCore, a two-person security firm Emollient, a California-based artificial-intelligence startup LearnSprout, a San Francisco business that made a data dashboard for educators Flyby Media, an augmented-reality startup
So that leaves three blank spaces. The actual number could be higher: Some Apple purchases are reported months after they close, so some of these 12 reported companies might fall out of Cook’s one-year timeline.
He has hinted that he’s willing to buy billion-dollar companies, and Apple continues to be on the prowl for additional acquisitions.
As Apple likes to say, it buys smaller technology companies from time to time – but as it turns out, it’s actually all the time.
Know a company Apple bought that’s still under wraps? Email the author at email@example.com.