- Marvel Studios
- “Avengers: Endgame” is rocketing toward a record opening weekend at the box office of at least $280 million, according to early estimates.
- The senior box-office analyst Jeff Bock of Exhibitor Relations wonders whether “Endgame” could even reach $300 million.
- AMC Theatres says it is opening 17 theaters in the US for 72 hours straight in anticipation of high demand this weekend.
A storm is brewing, and it could destroy the box-office record when it hits this weekend.
Marvel’s “Avengers: Endgame” could reach at least $280 million at the box office in its opening weekend, according to early estimates.
“Is $300M even possible?” the senior box-office analyst Jeff Bock of Exhibitor Relations told Business Insider last month. “That’s what a lot of people are wondering and we may find out, as ‘Endgame’ looks headed towards a mind boggling $280M debut.”
In their long-range forecast last month, BoxOffice.com analysts positioned the movie’s opening between $250 million and $290 million.
“The curiosity surrounding its resolution and the fate of many beloved characters will result in high awareness, intent to see, and desire to not have ‘Endgame’ spoiled,” the analyst Shawn Robbins wrote.
The movie broke the movie-ticket service Fandango’s records for most presale tickets sold in both the first day and the first week. In its first week, it was selling five times as many tickets as “Avengers: Infinity War” did over the same period.
AMC Theatres on Monday announced that 17 of its theaters in the US would be open for 72 hours straight, Thursday through Sunday, this weekend in anticipation of high demand for “Endgame.” Twenty-nine AMC theaters will be open 24 hours from Thursday through Friday, and 18 will be open Thursday through Saturday. AMC said the movie broke its presale record as well.
Bock compared it to “Harry Potter and the Deathly Hallows – Part 2,” which grossed $169 million in its opening weekend in 2011, $44 million more than “Part 1” did the year before. “Endgame” faces a similar scenario, since its predecessor, “Avengers: Infinity War,” ended on a massive cliffhanger last year.
“Infinity War” holds the record for the biggest opening weekend, with $258 million. Bock said a “perfect storm” leading into its debut could push “Endgame” past that number.
“The week before its release is the calm before the cinematic storm, that will only build momentum to a crescendo,” Bock said.
“Shazam!” hit theaters on April 5, and “Hellboy” followed a week later on April 12. This past week saw no major release aside from the new horror movie “The Curse of La Llorona,” giving “Endgame” little competition.
If “Endgame” breaks the opening-weekend record, its next goal will be the $2.05 billion that “Infinity War” ultimately grossed worldwide.