The best bath towels

  • There’s nothing quite like a soft, fluffy towel when stepping out of the shower.
  • You’ll look forward to drying off with our top pick, the Fieldcrest Spa Towel. This soft, super-absorbent towel is also a great bargain.

Nobody is ever happy to step out of the shower, only to reach for a scratchy, thin, nonabsorbent, and too-small bath towel – what a waste of a clean routine to end on an unhappy note like that. Instead, it’s a pleasure to dry off with a thick, thirsty, soft, and big-enough-to-cover-everywhere-that-counts bath towel.

That’s why we’ve researched the best bath towels for your drying pleasure. Whether you like them overly large, made of organic cotton, in a waffle-weave, or just thick, soft, and luxurious, we’ve got your new favorite bath towel in our guide.

Here are the best bath towels you can buy:

Updated on 10/22/2019 by Caitlin Petreycik: Updated prices, links, and formatting. Added related guides.

The best towel overall


So soft, absorbent, and wallet-friendly, the Fieldcrest Spa Towel makes stepping out of the shower a pleasure.

If you’re looking for a 100% cotton towel that absorbs water without feeling heavy or “soaked” against your skin, has a plush texture, comes in lots of great colors, and holds up well after years of use, you’ve met your match with the Fieldcrest Spa Towel. You get all of that quality at a budget price.

You’ll find three sizes of towel available at Target: bath sheet (measures 65 x 33 inches), bath towel (measures 56 x 30 inches), and hand towel (30 x 16 inches). All sizes are available in a choice of 15 lovely neutral shades, including a dark gray, cream, mint green, and several soft blue shades.

The Fieldcrest towel is a Target exclusive, and more than 800 shoppers have rated it 4.5 stars (out of 5). They like the towel’s luxurious feel, plushness, and excellent absorbing capabilities. However, a few buyers complained that the towel didn’t absorb water as well as they’d hoped.

Pros: Great price, nice selection of colors, plush and soft, 100% cotton terrycloth

Cons: A few complaints of reduced quality and fading

The best large bath sheet towel

Utopia Towels

If you like your towels to be extra-large, you’ll love the soft and absorbent Utopia Bath Sheet, which measures 35 by 70 inches.

If you like wrapping your bath towel around your entire body, you’ll be able to do so and have towel to spare with the Utopia Bath Sheet. This towel is huge at 35 inches wide by 70 inches long.

But the size isn’t the only great thing about it. It’s also made from 100% ring-spun cotton for super-softness along with excellent durability. The hems are double-stitched, so they won’t unravel or fray, even after many trips through the wash.

While some Amazon reviewers do comment that the towels are not as thick as they expected, most enjoy the large size and fluffiness. “They shed in the dryer a good bit the first 5 or 6 times you dry them, but after that, they tend to slack off,” one buyer wrote.

There are plenty of colors to choose from, including pure black, plum, and dark brown, so you can add comfort and style to your bathroom.

Pros: Huge size, good quality, soft cotton

Cons: Not super-thick

The best lightweight towel

Crane & Canopy

Crane & Canopy’s Fouta Towel is lightweight, highly absorbent, dries quickly, and feels wonderful on your skin.

During those hot, humid months when nothing seems to dry, having a lightweight towel is a must. We tried Crane & Canopy’s Striped Fouta Towel during the stickiest summer months, and we loved it.

Not only does the 100% Turkish cotton towel dry quickly, but it also feels lightweight and soft on your skin. The light terry cloth interior is highly absorbent and picks up any water or moisture so you dry off quickly. You can machine wash these towels on the gentle cycle, but you should avoid using liquid fabric softener.

There’s a cute light fringe along the towel’s edges that adds some flair to the design. You can get the Fouta towel in a variety of colors, including coral, yellow, and blue. Crane & Canopy has polka-dotted patterns for you to choose from, too.

You can get the Fouta towel in a variety of sizes, including a washcloth, hand towel, bath towel, and bath sheet. We found the bath towel to be just the right size, but if you like larger towels, the bath sheet is the one for you. Crane & Canopy also sells sets so your entire bathroom can match.

The only real downside to these towels is the price tag of $22 for a bath towel and $34 for a bath sheet. Also, if you want a plush, fluffy towel, these lightweight Turkish cotton ones aren’t it, but Crane & Canopy has fluffy towels that are also great. – Malarie Gokey

Pros: Absorbent, dries quickly, lightweight, soft, 100% Turkish cotton, cute colors and patterns

Cons: Pricey

The best waffle-weave towel


Light but super-absorbent, the Waffle Towel from Parachute soaks up every drop of water and feels great against your skin.

Waffle weave towels tend to be lightweight, so this Parachute towel isn’t the choice if you like very thick, plush towels, but it absorbs better than a flat weave and dries quickly, so you’re less likely to find funky smelling, mildewed towels waiting for you after your shower. If you prefer this blanket-like weave, you can’t go wrong with Parachute’s Waffle Towels.

Made of 100% long-staple Turkish cotton, the Parachute towels are oh-so-soft but don’t feel as heavy as a solid weave towel. They have sturdy self-hems, so they won’t come unraveled or fray, even after lots of use. Plus, the waffled fabric looks clean and contemporary, adding a nice touch of style to your bathroom.

Good Housekeeping chose the Parachute Waffle Towel as the “Best Lightweight Towel.” Despite the light weight, it found the towel to be plenty plush.

Parachute sells both a waffle-weave bath towel, measuring 56 by 30 inches and a waffle-weave hand towel, which is 30 by 20 inches. Both are available in white, gray, or charcoal.

Pros: Dry quickly, soft, quality construction

Cons: Expensive, only available in three colors

The best organic cotton towel

Boll & Branch

If you’re looking for towels made from organic cotton, look no further than the soft, luxurious Organic Bath Towel from Boll & Branch.

Want a towel that feels as pampering as a day at the spa? Love to wrap yourself in the thickest, most absorbent, softest cotton? And prefer all of the above in organic form? Well then, check out Boll & Branch’s Organic Bath Towel, because you’re going to love it.

Made from 100% GOTS-certified organic cotton, and dyed with non-toxic, eco-friendly dyes, the Boll & Branch towels are also Fair Trade Certified. These towels are as luxurious, soft, and plush as you could hope for, and they are very absorbent.

These are Good Housekeeping’s pick for best organic cotton towels. According to their review, the heavy cotton does take a while to dry, but the towel is soft, durable, absorbent, and holds up well in the wash.

At 58 by 30 inches, these towels are quite large and are available in white, natural, and stone gray.

Pros: Organic cotton is super soft and thick

Cons: Expensive

The best assorted-color towels


Anyone who prefers bright, colorful towels will appreciate the pretty, plush Wamsutta Hygro Duet Bath Towel Collection.

Sometimes, you crave a little more color in your towel selection than white or sedate neutrals. You’re looking for a pop of color to light up your bathroom and make your morning a little more cheery. The Wamsutta Hygro Duet Bath Towels are perfect for those of you who love colorful towels.

With 28 colors to choose from, you might not be able to settle on just one. Or let each family member pick a towel color – That way, no one can pass the blame for that crumpled, wet towel that was left on the bathroom floor.

But a great selection of colors isn’t all the Wamsutta Hygro Duet Bath Towels have to offer. These 100% cotton towels are dual-sided. One side is looped for softness, while the other side is 2-ply terry for absorbency. Put it all together, and you have a towel that feels great and dries you off quickly and effectively. Plus, it gets softer with every wash.

The bath towel measures 30 x 54 inches. The hand towel is 16 x 28 inches.

Pros: Huge color selection, soft and absorbent, great price

Cons: A few customers said the towels didn’t hold up well in the wash

The best textured towels

West Elm

West Elm’s Dashed Lines Sculpted Towels come in classic colors with a quirky pattern that also adds great texture for drying off quickly.

West Elm’s new bath collection is made from organic Turkish cotton that’s soft and super absorbent, and its Dashed Lines towels are among the best ones in the collection.

The raised dashes are more than just a fun pattern – they also provide a great texture that feels lovely on your skin and helps you dry off quickly. You can get these towels in a deep golden yellow, light gray, and white.

The golden yellow towels make the biggest visual statement, while the other color choices are more subtle. Whichever color you choose, these towels will look unique and quirky in your bathroom.

West Elm uses 100% organic Oeko-Tek certified cotton in its towels, so they’re extra soft and absorbent. The bath towels measure 28 by 54 inches, and they sit right in the middle in terms of weight, coming in at 500 grams, so they’re neither too heavy nor too light.

I was impressed by how well the towel dried off my skin post-shower and I liked how quickly it dried afterward. Many heavier towels don’t dry fast enough for my liking and end up smelling a bit musty after a few showers. That wasn’t the case with West Elm’s towels.

The only real downside here is the $24 price tag, but for organic cotton towels with great texture and fast-drying abilities, it’s worth paying the extra money. Additionally, West Elm frequently discounts its items, so you may be able to get a deal on these towels if you keep an eye out. – Malarie Gokey

Pros: Organic cotton, absorbent, soft, stylish, nice texture, 500-gram weight

Cons: A bit expensive

Check out our other great bathroom accessory guides


The best shower heads

Shower time should be relaxing, and your choice of shower head plays a huge role in making your shower more soothing. Some people love a rain-style shower, while others want a strong, pulsing jet to massage sore muscles. Whatever your preference, we have the perfect shower head for you. These are the best shower heads you can buy:

The best bath mats

Bath mats soak up any water from your wet feet, ensuring you don’t slip when you leave the shower or tub.

We searched the web for user reviews and top-ranked selections in the bath mat category to bring you this Insider Picks guide to finding the perfect bath mat. Here are the best bath mats you can buy:

The best shower curtain hooks

Shower curtain hooks are pretty basic, but subtle differences between them make certain hooks stand out above the rest.

Shower curtain hooks come in several varieties, but most are made of stainless steel or plastic. Some are classic circular rings and others are more elaborate hooks that let the curtain drop down farther from the rod. Here are the best shower curtain hooks you can buy: