- Nike’s Betsy Ross flag-themed sneakers were selling online for more than $2,000 after the company decided against releasing the sneakers.
- A pair of the sneakers were sold on sneaker resale site StockX on Tuesday morning for $2,499 – more than 20 times the retail price of $120.
- On Tuesday afternoon, StockX CEO Scott Cutler announced that the company would remove the sneakers from the site “as the sale of this product on our platform does not align with our value system.”
- Nike decided against launching the Air Max 1 USA this week after former NFL player Colin Kaepernick said that he and others found the shoe offensive, The Wall Street Journal reported.
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Nike’s Air Max 1 USA shoes were reselling online for 20 times the original retail price after the sportswear brand pulled the sneakers. Now, a top sneaker reseller has removed the shoe.
On Monday, The Wall Street Journal reported that Nike had pulled the Air Max 1 USA – set to launch this week – after former NFL player Colin Kaepernick said that he and others found the American flag-themed shoe offensive.
The sneaker featured an image of the “Betsy Ross” flag, which has 13 white stars and was created in the 1770s. Some have connected this specific version of the American flag to slavery and white supremacy, as in the case of a 2016 high-school football game in Grand Rapids, Michigan.
Nike asked retailers to return the shoes after shipping them out, The Journal reported, and is not selling the sneakers on its website.
However, some people got their hands on the Air Max 1 USA before Nike decided against its official release.
Earlier on Tuesday, resellers were raking in the cash.
Air Max 1 USA sneakers were selling for hundreds or even thousands of dollars on resale websites such as StockX. As of 11:13 a.m. ET, the last sale of an Air Max 1 USA on StockX was for $2,499. On average, people were paying $608 for the sneakers when ordering via StockX.
On Tuesday afternoon, StockX CEO Scott Cutler announced that the company would remove the Air Max 1 USA from the site.
“We have decided to remove the Nike Air Max 1 USA from our site today and prohibit any further sales of this item on @StockX as the sale of this product on our platform does not align with our value system,” Cutler tweeted at 2:13 p.m. ET.
Nike faced backlash for pulling the sneakers, with some people arguing that it was unpatriotic for the company to listen to Kaepernick’s concerns and decide against releasing the shoes.
“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured an old version of the American flag,” a Nike representative wrote in an email to INSIDER.