- Twenty-six million US Netflix subscribers viewed “Bird Box” in its first seven days, according to Nielsen estimates.
- That made it Netflix’s second-biggest original program in the first week, behind only “Stranger Things” season two.
- Netflix said “Bird Box” was its biggest original film in the first week of release, and Nielsen’s data is further evidence the movie is a massive hit.
The “Bird Box” sensation continues.
The popular Netflix movie, which has taken the internet over with memes since it debuted December 21, was viewed by 26 million Netflix subscribers in its first seven days of release in the US, according to Nielsen estimates released on Tuesday.
That makes it the second-most-viewed Netflix original program in the first week that Nielsen has analyzed, behind only 2017’s “Stranger Things” season two, which it trailed by less than 1 million viewers. Nielsen started tracking Netflix viewership in October 2017.
Netflix said last month that over 45 million accounts worldwide viewed “Bird Box” in the first week, a record for Netflix original movies. It later confirmed a view was counted if an account watched at least 70% of the content. Nielsen’s findings are further evidence that “Bird Box” is a massive hit.
Netflix had 137 million global subscribers as of October, including 61 million subscribers in the US.
Nielsen said the “day-by-day consumption for the first 10 days of release was extraordinarily consistent.” “Bird Box” was viewed by nearly 4 million subscribers in the US almost every day of its first 10 days, Nielsen said, with 3.9 million users watching on December 28, its biggest day.
It surpassed another hit Netflix original movie, “Bright.” While 5.4 million US subscribers viewed “Bright” on its premiere day compared with 3.5 million for “Bird Box,” the newer release showed more momentum. After seven days, “Bright” was viewed by 20 million users, according to Nielsen.
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