- On Monday afternoon, Chase’s Twitter account posted a tweet about saving money.
- Many on Twitter objected to the tone of the tweet, which chastised people for spending money.
- The tweet was deleted about 20 minutes after it was posted.
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Chase apparently isn’t standing by its savings advice.
On Monday afternoon, the bank’s Twitter account posted some “#MondayMotivation” tips to save money. It used a meme where a bank account chastises a person for not saving money:
You: why is my balance so low
Bank account: make coffee at home
Bank account: eat the food that’s already in the fridge
Bank account: you don’t need a cab, it’s only three blocks
You: I guess we’ll never know
Bank account: seriously?
The tweet was deleted about 20 minutes after it was posted.
Observers on Twitter said the tweet had a negative tone that sounded as if the bank was chastising people for not saving enough money or having a less-than-ideal financial status.
Many on Twitter made light of the tweet in the short time it was live.
Me: Why does your CEO make $29 million?@Chase: DON’T ASK QUESTIONS, JUST EAT THE FOOD IN YOUR FRIDGE!
— Cody (@TheNotRealCody) April 29, 2019
— Forklift Operator Klaus (@hockeenight) April 29, 2019
Before it was deleted, the tweet had many more replies than favorites or retweets, indicating strong disagreement and known on Twitter as getting “ratioed.”
Many replies pointed out the billions of dollars in a bailout package JPMorgan Chase received from the government in 2008, at the height of the financial crisis. It was repaid with interest the next year.
Chase’s Twitter account acknowledged the deleted tweet with a new one.
“Our #MondayMotivation is to get better at #MondayMotivation tweets,” it said. “Thanks for the feedback Twitter world.”
— Chase (@Chase) April 29, 2019