- Hollis Johnson
- Chipotle is giving away free guacamole on Wednesday in an extension of its National Avocado Day deal from Tuesday.
- Customers who order a meal at Chipotle online or via the company’s app are eligible to receive free guacamole.
- On Tuesday, Chipotle‘s app and website were experiencing significant glitches, making it difficult or impossible for customers to get their free guac or order at all.
Chipotle is extending its free guacamole deal another day, after encountering tech difficulties on Tuesday.
Last week, the struggling burrito chain announced that any customers who ordered a meal online or via the company’s app on July 31 would be eligible to receive free guacamole. However, on Tuesday, dozens of customers complained on social media that the chain’s website and app were refusing to accept orders.
Late in the day on Tuesday, Chipotle announced that it would extend the free guacamole deal to Wednesday.
“Today was a record breaking day for Chipotle! We had an unprecedented increase in new digital customers as a result of the free guac promo in honor of National Avocado Day,” the chain said in a statement. “Unfortunately, breaking these records also broke the internet, but we are now back up and running.”
Customers can get free guac with any entrée order online or via the app on Wednesday, without needing to use a code.
“Today’s enthusiasm showed us that customers want online ordering solutions, and we’re committed to making our digital options bigger and better in the future,” Chipotle’s statement continued.
Chipotle is making a major push to boost sales made online and via app. In July, Chipotle’s chief digital and information officer, Curt Garner, told Business Insider that the chain is working to increase digital sales by improving signage, adding a second line specifically for mobile ordering, and testing pick-up shelves.
Wait time has been cut down from around 45 minutes to 12 minutes, and mobile orders now account for 8.8% of the chain’s sales, according to the company.