Chipotle is trying to win over paleo, Whole30, and keto dieters with new menu items

Chipotle is adding options for paleo, Whole30, and keto dieters.

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Chipotle is adding options for paleo, Whole30, and keto dieters.
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Chipotle

  • Chipotle is rolling out new menu items aimed at paleo, Whole30, and keto dieters.
  • On Wednesday, Chipotle announced it was launching a line of “Lifestyle Bowls” available through its website and app.
  • The new options are the Whole30 Salad Bowl, the Paleo Salad Bowl, the Keto Salad Bowl, and the Double Protein Bowl.

Chipotle is trying to become the go-to chain for people dieting in the new year.

On Wednesday, the chain announced it was launching a line of “Lifestyle Bowls,” designed to fit in different buzzy dieting trends. The line consists of the Paleo Salad Bowl, the Keto Salad Bowl, the Whole30 Salad Bowl, and the Double Protein Bowl.

The bowls are made up of ingredients already available at Chipotle. Here’s the breakdown:

  • Whole30 Salad Bowl: carnitas, romaine lettuce, fajita veggies, tomato salsa, and guacamole.
  • Paleo Salad Bowl: barbacoa, romaine lettuce, fajita veggies, green salsa, and guacamole.
  • Keto Salad Bowl: carnitas, romaine lettuce, red salsa, cheese, and guacamole.
  • Double Protein Bowl: full-portion chicken, full-portion steak, white rice, black beans, red salsa, romaine lettuce, and sour cream.

While the combinations can be constructed in the store, Chipotle is offering the menu items as options online and via its mobile app.

“We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that help them stick to their wellness goals,” Chris Brandt, Chipotle’s chief marketing officer, said in a statement.

Read more: What 7 dietitians order at Chipotle

Chipotle has made several changes as it has tried to regain momentum following a sales slump sparked by E. coli outbreaks roughly three years ago.

In March, Brian Niccol became Chipotle’s CEO, taking the title from its founder, Steve Ells, who remains the company’s executive chairman. The chain has also been testing new menu items and moved its corporate headquarters to Newport Beach, California, from Denver.