Costco, Trader Joe’s, Kroger, and the 8 other stores with generic brands that customers trust the most

Costco members depend on Kirkland products. That includes Frank Fiorina (pictured), the husband of former Republican presidential candidate Carly Fiorina.

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Costco members depend on Kirkland products. That includes Frank Fiorina (pictured), the husband of former Republican presidential candidate Carly Fiorina.
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Jabin Botsford / The Washington Post via Getty Images

  • Which grocery stores carry the most trustworthy generic brands?
  • Signs.com recently ran a survey to discover which stores carry brands that shoppers consider both reasonably priced and well made.
  • Costco ended up triumphing over its rivals, with Trader Joe’s and Kroger taking second and third place, respectively.

Generic brands offer shoppers an opportunity to rack up the savings without compromising on quality.

But which grocery chains carry the most reliable brands?

Online communications company Signs.com conducted a survey of 514 shoppers to find out. Participants were asked to rate the price and quality of a company’s generic brands out of five – with five representing the highest quality brands.

Read more: The top 25 grocery chains with the most loyal shoppers in America

The survey didn’t factor in bulk prices.

When it comes to generic brands, Costco handily took the top spot. Check out which grocery chains carry generic brands that customers rely on:


11. Safeway

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This supermarket chain carries Safeway Signature Brands.
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Aranami/Flickr

Price: 3.96

Quality: 3.47

Overall score: 3.72


10. Albertsons

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Albertsons carries its in-store line of O Organics.
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Yelp

Price: 3.79

Quality: 3.67

Overall score: 3.73


9. Whole Foods

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Whole Foods carries its 365 Everyday Value line, Whole Trade Products, and Engine 2 Plant-Strong items.
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Business Insider/Mary Hanbury

Price: 3.54

Quality: 4.08

Overall score: 3.81


8. Food Lion

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My Essentials is one of Food Lion’s in-store brands.
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Virginia Retail/Flickr

Price: 4.06

Quality: 3.61

Overall score: 3.84


6 (tie). Target

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Market Pantry is Target’s main grocery brand.
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Scott Olson / Getty Images

Price: 4.07

Quality: 3.8

Overall score: 3.94


6 (tie). Wegmans

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Wegmans: Food You Feel Good About is one of this chain’s primary brands.
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Glassdoor

Price: 3.94

Quality: 3.94

Overall score: 3.94


5. Publix

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This chain’s generic brands include Publix, Publix Premium, and GreenWise.
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Chelsea Greenwood/Business Insider

Price: 4.04

Quality: 3.91

Overall score: 3.98


4. Walmart

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Sam’s Choice and Great Value are two of Walmart’s primary brands.
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REUTERS/ Kevork Djansezian

Price: 4.4

Quality: 3.61

Overall score: 4.01


3. Kroger

Price: 4.19

Quality: 3.91

Overall score: 4.05


2. Trader Joe’s

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Trader Joe’s branded items are often made by well-known companies.
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Joe Raedle / Getty Images

Price: 4.05

Quality: 4.18

Overall score: 4.12


1. Costco

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Costco’s in-house brand is Kirkland Signature.
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Tim Boyle/Getty Images

Price: 4.36

Quality: 4.16

Overall score: 4.26