- Nike has postponed the release of its Dior x Air Jordan collaboration amid the coronavirus pandemic. According to a statement, a new date for the launch will depend on “how this situation evolves.”
- On December 3, luxury brand Dior debuted its new collaboration with Nike’s Air Jordan, Women’s Wear Daily reported. The shoe was revealed at the Dior pre-fall 2020 show during Art Basel in Miami Beach, Florida.
- Kim Jones, the men’s artistic director at Dior, told WWD that he chose to collaborate with Jordan because he loves “mixing together different worlds, different ideas” and that Christian Dior also “collaborated with the best American brands of his era.”
- The shoe was originally set to be released globally in April, with a rumored suggested retail price of €1,800 ($2,000).
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“To ensure the safety of all, in accordance with recommendations by public authorities, and in order to reinforce the coordination of international measures, Dior has decided to postpone its international draw for the launch of the Air Dior capsule collection realized in collaboration with Jordan Brand,” the statement read.
“This draw includes a chance to win entry to a global network of exclusive Dior pop-up and pop-in locations, whose openings have also been postponed in the context of current guidelines, to protect our customers and collaborators.”
The collection will include the Air Jordan 1 High OG Dior, Air Jordan 1 Low Dior, ready-to-wear apparel, and accessories, according to Nike’s press release.
Nike said that a new date for the launch and for the pop-up locations will depend on “how this situation evolves.” As of April 2, the United States has over 230,000 reported cases of the coronavirus and more than 5,000 confirmed deaths.
The most expensive Jordans ever?
The high-top shoe was unveiled at the Dior pre-fall 2020 show during Art Basel in Miami Beach, Florida. Basel is an annual international art show held in various locations around the world. It’s known for its gallery sector, featuring work by over 4,000 artists; Art Basel’s Miami show, in particular, often attracts high-profile celebrities from all over the globe.
The Air Jordan is one of Nike’s most popular shoes. Michael Jordan debuted his namesake shoe during his rookie season in 1984. The shoe released to the public a year later, according to WWD.
Jordan receives a percentage of the profit earned by Air Jordan, which has helped his net worth climb to a staggering $1.9 billion. In 2018, Forbes reported that Jordan and Nike’s continuously popular shoe line generated $3.1 billion in 2017, with Jordan himself earning “well over” $100 million from his part of the deal.
Dior, meanwhile, is owned by LVMH – the largest luxury goods company in the world, which agreed to buy jewelry retailer Tiffany & Co. for a record-breaking $16.2 billion in November. Dior was acquired by LVMH in 2017 for $13.1 billion, Business Insider previously reported.
Dior and Jordan coming together was the brainchild of Kim Jones, the men’s artistic director for Dior.
“I chose to collaborate with Jordan Brand because Christian Dior collaborated with the best American brands of his era,” Jones told WWD. “I love mixing together different worlds, different ideas – Dior and Jordan Brand are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.”
Right before the runway show, rapper Travis Scott became one of the first to show off the yet-to-be-released sneaker, as pictured below.
- Dimitrios Kambouris/Getty Images for Dior Men
Jones told WWD that for the “Air Dior” collection, he is taking inspiration from the Art Deco movement, with references to the 1960s, WWD reports. The shoe will also serve to commemorate Dior’s first men’s show in the US as well as the 35th anniversary of the Air Jordan 1.
The shoe will be available at select Dior stores globally starting in April. The manufacturer’s suggested retail price has yet to be revealed, though Highsnobiety’s Jonathan Sawyer reported that the upcoming sneaker will retail for €1,800 (or just under $2,000), noting that this pricing would make the shoe “one of the most expensive Air Jordans at retail of all time.”
In December, Nike didn’t immediately respond to a request for comment from Business Insider regarding the shoe’s release or its reported pricing.
This Dior x Air Jordan collaboration is far from the first time a luxury brand has partnered with a well-known footwear brand. In November, Insider reported that Adidas would be launching a sneaker collaboration with Prada.