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- Discovery Inc., the owner of channels including Food Network and HGTV, has acquired international TV and streaming rights to more than 140 golf tournaments, including PGA Tour events.
- The 12-year deal, which will cost Discovery $2 billion, reportedly takes effect in 2019.
- It’s part of Discovery’s effort to get into sports broadcasting with a new Netflix-style streaming service.
Starting next year, golf fans outside the US looking to binge-watch the sport will want to tune in to Discovery, and they may even have a Netflix-style streaming app to try out too.
Discovery Inc. has agreed to a $2 billion, 12-year deal that includes international TV and streaming rights to the PGA Tour as the company begins to expand into sports coverage. The deal, reportedly set to take effect in 2019, will place more than 140 golf tournaments a year including PGA Tour events on Discovery channels and a coming Netflix-like streaming service.
“We think the PGA Tour is the most compelling international sports IP in the world,” David Zaslav, the CEO of Discovery, told Bloomberg, which first reported the deal.
Discovery, which owns channels including Food Network, HGTV, and the Travel Channel, doesn’t have much of a history of sports coverage. In addition to the golf deal, Discovery has purchased the European rights to the Olympics until 2024 – a $1.4 billion deal.
CBS and NBCUniversal, along with the Golf Channel, have deals to air the PGA Tour in the US through 2021, according to Bloomberg’s report.