easyHotel’s Old Street branch is trialling the upgrade for £1 a night on top the standard room charge, which starts at £19.
Under the promotion, guests enjoy fake views of London landmarks. Guests have choices including the City, Tower Bridge or Buckingham Palace, which they can book on arrival.
The concept offers an alternative to some of the hotel’s actual views, which look out onto the backstreets of Old Street.
“The views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a premium for a fancy view,” said easyHotel, which positions itself as a “super budget hotel.”
Jorge Rodriguez, the night manager of easyHotel’s Old Street branch, said: “Many London hotels charge rates as high as £4,000 for a premium view from a room.
“Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself? Our customers’ cash stays in their wallets for an enjoyable visit rather than being literally thrown out the window.”
The actual view is a far cry from the fake ones being offered by the hotel. Recent guests have posted these images:
Below, you can see an example of a standard room at the Old Street branch. It offers basic facilities, such as a bed, en-suite shower room, and charging points.