Eminem took out a full-page ad to diss music critics who panned his new album

Eminem.

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Eminem.
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Dave J. Hogan/Getty

  • Eminem and his labels took out a print ad in The Hollywood Reporter’s magazine to diss the music critics who panned his latest album, “Kamikaze.”
  • THR’s editorial director, Matt Belloni, tweeted an image of the ad on Thursday and asked whether it constituted “the print equivalent of a diss track.”
  • The ad has text superimposed over the album’s artwork and is designed to look like an Oscar-campaign ad, but it reads “Not for your consideration!”
  • The surprise-released “Kamikaze” debuted at No. 1 in 103 countries in August but didn’t get great reviews.

Fresh off a viral YouTube diss track, Eminem is trying his hand at dissing people the old-fashioned way: by taking out full-page print ads.

Eminem and his labels – Shady Records, Aftermath Entertainment, and Interscope – took out a printed ad in the latest issue of The Hollywood Reporter’s magazine to diss the music critics who panned his new album, “Kamikaze.”

THR’s editorial director, Matt Belloni, tweeted an image of the ad on Thursday with the caption: “Respect to @Eminem and his label for running this very funny ad in @THR magazine. Is this the print equivalent of a diss track?”

The ad has text superimposed over the album’s artwork and is designed to look like an Oscar-campaign ad, but it reads “Not for your consideration!”

It features quotes from negative reviews, including one from THR, which called the album “the work of an aging artist trying, and failing, to remain relevant.” It notes that “Kamikaze” debuted at No. 1 in 103 countries in August and concludes with the words “Thanks for the support, a**holes!”

Eminem's ad in The Hollywood Reporter's magazine.

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Eminem’s ad in The Hollywood Reporter’s magazine.
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Twitter/@THRMattBelloni

“Kamikaze” has a 62% critical rating on Metacritic, an improvement on the 50% rating for his 2017 album, “Revival,” whose critics he blasted in multiple tracks on “Kamikaze.”

Listen to “Kamikaze” below: