This former Googler says he’s so tired of the astronomical housing prices in San Francisco that he bought land in Austin, Texas, instead

Adam Singer giving a keynote at MozCon, a digital marketing conference, in Seattle.

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Adam Singer giving a keynote at MozCon, a digital marketing conference, in Seattle.
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Adam Singer

  • Adam Singer, a former Google marketing manager, said that after living in the Bay Area for over a decade, he’s had enough of the astronomical home prices and the city not making strides to improve living conditions.
  • In a recent tweetstorm, Singer aired his hang-ups with San Francisco and announced that after a trip to Austin, he and his wife purchased land and would be moving to Texas’ capital.
  • “None of my San Francisco or Bay Area friends were surprised,” Singer told Business Insider of his relocation. “They’re like, ‘It’s totally reasonable to leave.’ No one’s fighting to keep me here.”
  • A recent report by the real-estate company Compass found that to afford a median-priced home in the San Francisco Bay Area, a person would need to earn more than $340,000 per year.
  • Visit Business Insider’s homepage for more stories.

Adam Singer is tired of San Francisco.

The former Google marketing manager said that after living in the Bay Area for over a decade, he’s had enough of the astronomical home prices and the city not making progress to improve living conditions.

In a tweetstorm last Wednesday, Singer aired his hang-ups with San Francisco and announced that after a trip to Austin, he and his wife (and their rescue dog, Dash the Dingo) would be moving to Texas’ capital, increasingly known for its hot startup scene as much as its barbecue.

“So Austin suburbs are beautiful. Houses really reasonably priced. Easy ride to the city. Great food and music scene nearby. What’s the catch,” Singer tweeted, adding: “For same price of your SF rental you can afford basically as much house as you want here. Crazy.”

Singer said he recently purchased land in Austin and would work with a local design center to construct his home.

Read more: 11 facts about San Francisco’s housing market that will make you glad you live somewhere else

With housing prices in the San Francisco Bay Area continuing to reach record highs, many like Singer are questioning whether it’s worth it to live in the region at all. In a survey of Bay Area residents in February, 44% said they were likely to leave within the next few years. They cited high housing prices as the top reason they were feeling pressure to move.

Another report by the real-estate company Compass found just how costly it can be to buy a home in the San Francisco Bay Area. Including mortgage payments, taxes, and insurance, owning a median-priced home in the Bay Area costs about $8,500 per month – and in order to afford that kind of monthly expense, a person would need to earn more than $340,000 per year, the report said.

The former Googler told Business Insider in an interview this week that after two years of house-hunting across the Bay Area, he became all too frustrated seeing the type of homes he could actually afford.

“I’m not paying $2 million to live in some boomer’s starter home next to a strip mall,” Singer said of certain houses he looked at south of San Francisco, near San Jose.

In Austin, Singer said, he was able to find “gorgeous” homes for under half a million dollars.

‘A Nimby state’

The former Googler put much of the blame for San Francisco’s housing prices on city officials who don’t want to increase the number of condos and apartments in the area. Other cities, such as Austin and Seattle, Singer said, have been able to keep housing prices from reaching untouchable rates because they’ve been willing to develop.

“People think supply-and-demand economics don’t exist as soon as you get into the Bay Area,” Singer said. “It’s not a thing here.”

Singer also pointed the finger at longtime San Francisco residents who bought their homes years before prices spiked. Those owners are cashing on the demand from renters, Singer said, and thus have little incentive to advocate for the city to increase its supply of homes.

“For the people who already own here, I think they quietly don’t give a f—,” Singer said. “They have theirs. Whether they want to admit it or not, this is a Nimby state. What they will accomplish – they will squeeze out the middle of San Francisco.” (Nimby, an acronym for “not in my backyard,” is often used to describe opposition to development in a particular area.)

On top of the extravagant housing costs, the Bay Area faces major problems like how to best support its homeless population and provide adequate transportation options for residents, Singer said. He also said he sees much of what initially appealed to him about San Francisco – like local cafes and restaurants – being displaced by trendy restaurants with “$500 prix fixe menus.”

Good weather and FOMO

So why are some San Franciscans still choosing to stick around?

Singer said he thinks that, besides the weather, some people, especially those in tech, stay in the Bay Area because of FOMO, or fear of missing out. The thought, he said, is that if you’re not in San Francisco, you won’t have the chance to work for top tech companies like Uber or Pinterest or Google.

That might be true for those just starting their careers, said Singer, who now works as a digital marketing lead at the biotech company Invitae. But for someone who has worked at a company for at least a couple of years and has proved to be a “linchpin” for their team, it’s unlikely that the company wouldn’t let them work remotely, Singer said.

“The unwritten rule at any given mega-corp is if you’re a talented individual contributor they will let you work from wherever you want,” Singer said. “It is not posted on their website. They will not admit that to you ever. But I’ve never seen that not be true at any big company.”

As for the reaction to his Austin relocation, Singer told us that none of his friends or family were all too shocked.

“The biggest reaction is ‘Why did you stay in San Francisco so long?’ from all my non-San Francisco friends,” Singer said. “None of my San Francisco or Bay Area friends were surprised. They’re like, ‘It’s totally reasonable to leave.’ No one’s fighting to keep me here.”