- Kathleen O’Neil; Getty Images; Getty Images
- Halloween has spurred costume ideas based off of some of the biggest names and wildest headlines in the tech and internet spaces from this past year.
- Additionally, tech CEOs like Facebook’s Mark Zuckerberg, and YouTube stars like Jake Paul and Logan Paul, shared pictures of their Halloween costumes on social media.
- Stars in the non-tech space also got into the tech-inspired Halloween spirit: Lizzo channeled 23andMe‘s DNA test kit, and Katie Couric donned a black turtleneck as Elizabeth Holmes.
- Here are some of the best and most popular tech and internet-themed costumes from this year’s Halloween, from WeWork cofounder Adam Neumann to AirPods to VSCO girls.
- Visit Business Insider’s homepage for more stories.
Elizabeth Holmes, the founder of failed blood-testing startup Theranos, was a big hit this year for Halloween, to the extent it may have caused a shortage of black turtlenecks around Silicon Valley. One person to get in on the trend was famed journalist Katie Couric.
— Katie Couric (@katiecouric) October 31, 2019
A venture capitalist with the firm First Round donned a cape and gold chain to be the email startup Superhuman.
For @firstround Halloween ???? we dress up as portfolio companies…
— Girl Alex (@grlalx) October 31, 2019
The CEO of Cloudflare — a tech company with a recently successful IPO — trolled WeWork by dressing up as ousted CEO Adam Neumann. Matthew Prince donned Neumann’s long hair and notable “Made by We” t-shirt.
- Michael Kovac/Getty Images for WeWork
Thank you for the costume inspiration! Pretty incredible how quickly you can get a tshirt printed after seeing a clever Tweet on a lazy Sunday afternoon. pic.twitter.com/vPMlBlYJ7H
— Matthew Prince ???? (@eastdakota) October 31, 2019
WeWork’s dramatic fall from grace inspired a multitude of costumes in time for Halloween. This alternate version of Neumann spoofed the WeWork’s cofounder billion-dollar buyout from the company.
— Andrew Brackin (@brackin) October 27, 2019
Working on Halloween can be a little more difficult, however, if you’re honoring public transportation. A Twitter user dressed up as a MARTA bus, an ode to the transit system in Atlanta.
When you’re a MARTA Bus but you still gotta earn that paycheck???????? pic.twitter.com/K0O2ldVUn0
— Morgan Jacobus (@morgan_jacobus) October 31, 2019
Arguably the most notable influencer of 2019, Caroline Calloway, was a popular pick for “Calloween.” People donned flower crowns, shirts reading “scammer,” and Yale plates to replicate the infamous influencer.
Halloween also brought out the largest (and cutest) pair of AirPods ever known. Canadian TV personality Jessi Cruickshank dressed up her young twins as a pair of AirPods (the first generation), and even earned a Twitter shoutout from Apple CEO Tim Cook.
Look like future pros to me! Happy Halloween! https://t.co/6R9CRWkynC
— Tim Cook (@tim_cook) October 31, 2019
The 23andMe DNA testing kit was a source of inspiration from the queen of the DNA test herself, “Truth Hurts” singer Lizzo. The costume came with a sparkly swab, and opened up to reveal the DNA results: “100% that b—-.”
- Hollis Johnson/Business Insider
Washington, D.C.’s love-hate relationship with its city’s electric scooters was on full display with this Twitter user’s inventive costume of a Lime e-bike.
— emdubbbb (@emdubbbb) November 1, 2019
Internet trends also spawned some of the most popular Halloween costumes this year. It’s likely you saw at least one or two VSCO girls out on the streets with their scrunchies, Birkenstock sandals, and Hydroflask water bottles.
My mom and her coworkers dressed as vsco girls for Halloween ???? pic.twitter.com/YcX3btlmfm
— LEX (@lexiihern) October 31, 2019
YouTube power couple Jake Paul and Tana Mongeau paid homage to another pair of famous YouTubers, Jeffree Star and Shane Dawson. “We dressed as the ppl that saved our careers,” Mongeau wrote in a tweet.
— Tana Mongeau (@tanamongeau) October 31, 2019
Paul’s older brother, Logan, recreated Johnny Lawrence’s look in “The Karate Kid,” complete with a black karate gi and headband.
Meanwhile, YouTuber and former Vine star Liza Koshy posted her Halloween interpretation of Mahatma Gandhi. “Gandhi has done so much for the world…” Koshy wrote in the caption. “But what did we not see him do? This is life for him today.”
YouTuber Jaclyn Hill opted to go tongue-in-cheek this Halloween, dressing up as “cancel culture” following a disastrous launch of her own lipstick line earlier this year.
— ᴄᴀʟʟ ᴍᴇ ʙʏ ᴍʏ ɴᴀᴍᴇ, ᴀɴɢᴇʟᴏ ???? (@allegedlyangelo) October 27, 2019
This photo of Uber executives decked out in Halloween costumes was posted by New York Times’ reporter Kate Conger. CFO Nelson Chai was dressed as a helium balloon, and sources told Conger that CEO Dara Khosrowshahi is dressed as a “bug basher.”
Uber’s CFO was a balloon for Halloween. You do absolutely love to see it! pic.twitter.com/RQihVIP9lG
— kate conger (@kateconger) November 1, 2019