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Welcome to the Advertising and Media Insider newsletter. I’m Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at firstname.lastname@example.org.
Advertising Week New York is (thankfully) in the rearview mirror, but before I round up everything else we’ve covered over the past week, here are some key stories that we covered on the ground:
Hot off the press, my colleague Lauren Johnson had the scoop on Verizon selling MapQuest to Venice, Calif.-based ad-tech firm System1 for an undisclosed amount. The telecom company inherited MapQuest as part of its $4.4 billion acquisition of AOL in 2015, and the sale marks the latest move by the company to shed parts of its media business after it sold blogging platform Tumblr to Automattic Inc. in August.
Lauren is also working on our first list of executives who are reshaping martech. Send her your nominations here by Oct. 4.
Elsewhere, while McDonald’s move to assign lead creative duties to independent agency Wieden and Kennedy surprised many in the industry, Patrick Coffee dove into what it could signal for the industry more broadly.
Patrick also caught up with longtime ad exec and anti-smoking activist Alex Bogusky on Juul’s meltdown after the company announced that its CEO would step down amid investigations by federal agencies and said it would suspend all advertising. Bogusky blamed the company’s Silicon Valley-style approach for its problems.
Lastly, Lucia broke down how Vox Media’s acquisition of New York Media would fuel its growth. New York’s e-commerce site, The Strategist, is a bright spot, and its fashion coverage is also expected to help Vox land beauty and luxury advertisers.
Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)