- Thomson Reuters
- Ikea acquired TaskRabbit, a company that links customers to handymen, in September 2017.
- The service was initially piloted in two of its West Coast stores.
- It will now be rolled out nationwide.
Ikea just made life much easier for DIY novices.
In September, the Scandinavian furniture chain acquired TaskRabbit, a company that lets users hire temporary workers to deliver purchases, clean homes, and even assemble furniture. The service was first rolled out to customers in two Ikea stores in California, in Emeryville and East Palo Alto.
It’s now being rolled out nationwide, CNBC reported Tuesday.
This means that shoppers can hire a “tasker” from the TaskRabbit app and website or through an Ikea employee in-store once they have purchased the products. Customers will be able to select the Ikea products they have bought from a list and get a quote on how much they cost to assemble.
Ikea already has an official partnership with TaskRabbit in the UK. The program offers fixed pricing for customers seeking someone to assemble furniture purchased from Ikea – a famously tricky task.
The new service enables Ikea stores to compete with furniture-selling rivals such as Wayfair and Amazon.
“The purchase of TaskRabbit was fueled by Ikea’s need to bolster its digital customer service capabilities to better compete with rivals like Amazon, which has stepped up its home goods and installation offerings,” Recode reported before the deal had been officially announced last year. “The purchase is Ikea’s first step into the on-demand platform space.”
The TaskRabbit contractors are vetted by the company. TaskRabbit said it will continue to operate as an independent company and will offer its services to other customers.