- Google plans to bring its Incognito feature to its Maps and search apps, company CEO Sundar Pichai said Tuesday.
- The feature will allow Maps users to block Google from associating the places they search or travel to with their accounts.
- Pichai made the announcement at the company’s annual I/O developer conference on Tuesday.
- Visit Business Insider’s homepage for more stories.
You’ll soon be able to keep your activity on Google’s Maps app a bit more private from the company.
The search giant plans to add an Incognito mode to Google Maps, company CEO Sundar Pichai said at the company’s annual I/O developer conference on Tuesday. By turning on the feature, users will be able to block the company from associating the places they search for or navigate to in the app from being associated with their Google accounts.
The company previously offered an Incognito mode in its Chrome browser and in its YouTube app.
“Incognito mode has been a popular feature in Chrome since it launched, and we are bringing this to Maps,” Pichai said.
He didn’t say when Google would launch the new feature, saying only that it will be “soon.” The company also plans to add the feature to its search app “this year,” he added.
Users will be able to activate the private search mode in Maps by tapping on their profile picture in the search bar at the top of the app. That will call up a menu screen, with “Turn on Incognito mode” listed as one of the top options.
“We want to make it easy to enter and out of Incognito,” Pichai said.
Got a tip about Google or another tech company? Contact this reporter via email at firstname.lastname@example.org, message him on Twitter @troywolv, or send him a secure message through Signal at 415.515.5594. You can also contact Business Insider securely via SecureDrop.
- Read more:
- Google just showed off 4 major updates to its futuristic Lens technology that anyone who goes out to restaurants will love
- Google’s biggest conference of the year kicks off today – here all the new products and announcements we’re expecting
- Google may soon make it harder for advertisers to follow you around the internet, which could further strengthen its core advertising business
- The CEO of Google says ‘headwinds’ are hurting its Pixel smartphone business, but experts say that Google owns much of the blame