- Ron Jautz
[Today, Insider Inc. announced the upcoming launch of Insider TV. Below is our announcement press release.]
Announcing Insider TV
With the launch of its first OTT apps, Insider Inc. will offer TV advertisers cross-platform video digital distribution with desirable demographic and powerful reach
June 18, 2018 – New York, NY – Insider Inc., the parent company of Business Insider and its lifestyle sibling INSIDER, today announce the upcoming launch of Insider TV, a groundbreaking new way for advertisers to engage with today’s increasingly elusive millennial audience – reaching them how and when they consume content, on whatever device or platform.
In the fall, the company will launch its first OTT apps for popular video platforms such as Roku, Apple TV, and Amazon Fire. Insider TV will make it easy for advertisers to place video ads across an expanding array of platforms and sites including YouTube, Twitter, MSN, and Business Insider. Insider TV will continue to roll out on additional platforms in response to rapidly changing video consumption habits.
“Digital is the new primetime TV, and our goal is to be ready for the radical shift in how video ads will be purchased as well as consumed,” said Pete Spande, CRO of Insider Inc. “Linear TV continues to lose ground as new audiences are accustomed to viewing the content they want in a new way. As a result, we believe the industry is in the process of rethinking how it buys video ads, and we’re excited to help pave the way forward.”
Insider Inc. has more than 3 billion video views each month, making it one of the world’s leading producers of video content. Per Nielsen’s Digital Content Ratings (DCR), Insider Inc. reaches an average of 19 million US-based viewers each day, which includes nearly half of all US-based millennial men and two-thirds of all millennial American women.
Spande continued: “Because Insider TV is freed from the constraints of linear TV – with its rigid 30-minute and full-hour programming structure – its video content itself can determine video length. This programming flexibility makes a lot more sense in terms of how content is consumed today, especially on handheld devices.”
Insider Inc. regularly produces hugely popular videos that are shared and viewed by many tens of millions of viewers.
Insider TV will offer advertisers a unique way to buy today’s highly desirable digital-native audience – the “missing demo” – at scale, while ensuring their ads appear in a brand-friendly environment. In terms of reach, the Insider TV platform will rival that of the biggest traditional TV networks.
About Insider Inc:
Insider Inc. is the publisher of Business Insider and INSIDER, a pioneering lifestyle brand. Launched in 2007, Business Insider, with 17 global editions, is the most popular business news brand in the world in terms of reach. Insider Inc. properties reach more than 350 million unique monthly visitors across all platforms and generate more than 3 billion video views each month. The company also offers a subscription research service, Business Insider Intelligence (BII), which provides in-depth insight, data, and analysis of digital topics, including mobile, social, Internet of Things, and FinTech. Every year the company hosts IGNITION, one of the industry’s most influential media and technology conferences. Insider Inc. is a subsidiary of Axel Springer SE.