A famous dog stole the show at Facebook’s F8 developer conference — here’s everything you need to know about Instagram star Jiff Pom, who has 26 million fans

source
Justin Sullivan/Getty Images

Facebook CEO Mark Zuckerberg enlisted the help of Instagram star Jiff Pom to unveil Instagram’s new augmented reality filters at Tuesday’s F8 developer conference.

Jiff Pom, short for Jiff the Pomeranian, wasn’t on stage long but that doesn’t mean we weren’t all basking in his cuteness and wondering who the furry guy is.

Take a look below to meet Jiff Pom.


Say hello to Jiff.

????

A post shared by jiffpom ???? (@jiffpom) on


He’s an LA-based actor, personality, and model with 26 million followers across all social media channels.

So so CUTE! Jiffpom Tees @Primark ????

A post shared by jiffpom ???? (@jiffpom) on


He works as a personality, meeting everyone from CEOs of major tech companies to beauty influencers. Here he is with Brazilian personality Mariana Saad.


According to his website, in 2017 he set the world record for most Instagram followers for an animal with 8.4 million.

????

A post shared by jiffpom ???? (@jiffpom) on

Source: Jiff Pom


On Tuesday, he helped Zuckerberg and company demonstrate Instagram’s new AR Camera Effects platform.

source
Justin Sullivan/Getty Images

In his keynote speech, Instagram execs said that users will be able to build and share face filters and effects.


Jiff very kindly demonstrated how these filters work. Nerve-wracking with such a large F8 2018 audience!


But he’s no stranger to the spotlight. Jiff Pom helped Entertainment Arts usher in its Sims 4: Cats and Dogs game at Game Con in Germany this past November.


Note the fact that this dog accepts sponsored posts.


He’s starred in the video for Katy Perry’s “Dark Horse” and ads for Target and Banana Republic.

source
Katy Perry YouTube/Business Insider

Source: Time


And he won Nickelodeon’s People’s Choice Award for Favorite Instagram Pet in March.

source
YouTube/Nickelodeon

Fellow personality Cameron Dallas had the pleasure of making Jiff’s acquaintance at the annual award show.


He’s sought after for interviews, but you’ll need to go through his management first. Have your people call his people.

@piatoscano ???????? #kiisjingleball #iheartradio

A post shared by jiffpom ???? (@jiffpom) on


When he’s not using his celebrity status to help companies promote their products, Jiff enjoys doing puppy handstands, or pawstands if you will.

????

A post shared by jiffpom ???? (@jiffpom) on


He also enjoys dressing up as other furry creatures.

????

A post shared by jiffpom ???? (@jiffpom) on


And good luck competing with his hat game.

je t'adore????

A post shared by jiffpom ???? (@jiffpom) on


But at the end of the day, he’s still a puppy.


Just one with 26 million social followers.