Jamie Lee Curtis slammed the Fiji Water Girl and the brand’s ‘blatant promotion’ at the Golden Globes

Jamie Lee Curtis has been nominated for seven Golden Globes and won two.

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Jamie Lee Curtis has been nominated for seven Golden Globes and won two.
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Kevork Djansezian/NBC/NBCU Photo Bank

  • Jamie Lee Curtis posted a photo of herself at the Golden Globes with the viral “Fiji Water Girl” in the background.
  • She slammed the brand, as well as Moet, and said she “specifically moved away from the blatant promotions.”
  • “Clearly this angle shows that I moved from her being behind me and yet from the side it still happens,” Curtis wrote. “The sponsors of events need to get permission from people when they get them to take their picture next to products.”

Jamie Lee Curtis recently took to social media to slam “blatant promotions” on the Golden Globes red carpet.

Curtis posted a photo of herself with the viral “Fiji Water Girl” in the background, criticizing both Fiji and Moet for positioning a photographer to capture the meme-able “photo bombs” from planted brand reps.

“I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either,” she wrote. “Clearly this angle shows that I moved from her being behind me and yet from the side it still happens.”

Read more: ‘Fiji Water Girl’ went viral at the Golden Globes – and it’s part of a brilliant marketing strategy more than a decade in the making

“The sponsors of events need to get permission from people when they get them to take their picture next to products.”

While there were multiple girls holding trays with Fiji water bottles on the red carpet, one in particular named Kelleth Cuthbert managed to steal attention away from a slew of celebrities, including Camilla Belle and Richard Madden.

“For more than a decade, Fiji Water has proudly maintained a presence at high-profile events, including major award shows, international film festivals and movie premieres,” Fiji said in a statement, as previously reported by INSIDER.

Camilla Belle and Richard Madden were upstaged by the Fiji Water Girl on the red carpet.

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Camilla Belle and Richard Madden were upstaged by the Fiji Water Girl on the red carpet.
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Stefanie Keenan/Getty Images

“As the official water sponsor of the Golden Globes, Fiji Water, along with its Fiji Brand Ambassadors, hydrated guests on the red carpet and during the star-studded show,” the statement continued. “Fiji Water will continue to hydrate more of Hollywood this coming awards season.”

Many of Curtis’ fans sounded off in the comments to agree with her sentiment – though it’s important to note that many seemed to place blame on the brand itself, rather than Cuthbert or the other models.

Others, however, were more divided about the issue, insisting that Curtis and other celebrities had tacitly agreed to participate in promotional stunts by walking the red carpet.

Representatives for Fiji and the Golden Globes didn’t immediately respond to INSIDER’s request for comment.

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