Jeffree Star says he made $20 million on one eyeshadow palette in Shane Dawson’s new YouTube series

Jeffree Star has made millions from his make-up business.

caption
Jeffree Star has made millions from his make-up business.
source
Jeffree Star / YouTube

  • Jeffree Star revealed how much he made from his “Blood Sugar” eyeshadow palette in Shane Dawson’s new YouTube docuseries “The Beautiful World of Jeffree Star.”
  • In the second episode, “The Secrets of the Beauty World,” he told Dawson that he made about $20,800,000, minus a million or two “for costs for goods and all that.”
  • So in total, Star took home around $19 million for one palette alone.
  • “So we have a lot to live up to,” Dawson said, referring to their upcoming collaborative line.
  • Visit Insider’s homepage for more stories.

Beauty mogul Jeffree Star said he brought home $20 million for one eyeshadow palette in Shane Dawson’s new YouTube series “The Beautiful World of Jeffree Star.”

In the second episode, “The Secrets of the Beauty World,” which was released last Friday, Dawson asked Star how much he made from his most popular palette. Star totaled up the numbers for his famous Blood Sugar palette on his iPhone calculator and showed Dawson the number.

Clearly in shock, Dawson looked at the camera and asked cameraman Andrew Siwicki whether he was filming the screen that read “20,800,000.”

“You can probably take a million or two off that for costs for goods and all that,” Star said, which would still mean he personally took home around $19 million. Star’s palettes cost between $28 and $78 each on his site, depending on size.

“So we have a lot to live up to,” Dawson said, in reference to their upcoming collaborative line.

Read more: Beauty mogul Jeffree Star says his guards are armed and ‘shoot to kill’ in Shane Dawson’s new YouTube documentary

In the latest episode, Dawson visited the Jeffree Star Cosmetics office and warehouse where Star taught him about how to tell the difference between good materials and low-quality ones, and the importance of making the customer feel special.

“I don’t like to add too much because I feel like it fucks with the formula,” Star said. “I have perfected eyeshadow. I feel proud and so happy I have perfected eyeshadow and everyone lives for it, so I don’t want to add too much.”

He added he had trademarked certain words for their collaborative line, such as “conspiracy,” “controversy,” and “illuminatea” – references to Dawson’s love of conspiracy theories, and “tea” meaning “drama.”

Jeffree Star (left) and Shane Dawson in

caption
Jeffree Star (left) and Shane Dawson in “The Secrets of the Beauty World.”
source
Shane Dawson / YouTube

Back in April, Star lost $2.5 million worth of stock when thousands of products were stolen from one of his warehouses. At the time he described it as “the biggest theft I have ever experienced in my entire career,” but if his palette numbers are anything to go by, he probably bounced back from the loss incredibly quickly.

While the business side of Star’s empire is interesting, it will be the next installment everyone has been waiting for. The release date hasn’t yet been announced, but it will focus on the “Drama In The Beauty World.”

Read more:

Jeffree Star is mourning the loss of his dog Daddy after it died following an emergency surgery

Makeup YouTuber Nikkie Tutorials explained why she took a deal for only $50k for her Too Faced collaboration after Jeffree Star said she took ‘dirt’

Shane Dawson and Jeffree Star have yet to prove that their 9-part ‘documentary’ is more than just an advertisement

Why the beauty community on YouTube is one of the most turbulent and drama-filled places on the internet

Jeffree Star surprised his boyfriend with a $150,000 lime green Aston Martin Vantage