- Kim Kardashian West is launching two editions of her KKW Body fragrance on Friday.
- She posted teaser images on Instagram as part of the promotional campaign.
- The images, which show a diverse range of women’s body shapes and sizes, are designed to tap into the growing body-positivity movement.
- But some people have pointed out that the campaign isn’t as body-positive as it seems, as all the models’ body hair appears to have been edited out.
Kim Kardashian West’s attempt to tap into the body-positivity movement with her latest fragrance campaign has backfired, if response to the campaign on Instagram is anything to go by.
The reality-TV star and influencer released a selection of teaser images ahead of the Friday launch of the second and third KKW Body fragrances.
The close-up images highlight a diverse range of female bodies, showcasing stretch marks, cellulite, and dimples.
While many Kardashian fans praised Kardashian West for championing women’s bodies in all their glory, some pointed out a fundamental flaw with the images: All the hair appears to have been edited out.
“Unless she’s waxed her entire body there has been some photoshop,” a user commented on one of the images.
“Not realistic though. Not a single hair,” another added.
Others pointed out that the campaign’s message doesn’t reflect previous comments the Kardashian clan has made. In a series of videos Kardashian West posted to her Instagram story earlier this year, she expressed delight at being called “anorexic” and “skinny” by her sisters.
“I’m really concerned; I don’t think you’re eating,” Kendall Jenner told Kardashian West in July. “You look so skinny.”
Kardashian West could be heard reacting with joy at the comment, saying: “Oh, my God, thank you!”
These past comments have led some critics to suggest Kardashian West is simply following the lead of other celebrities who are currently championing body diversity – Rihanna, for example, won praise in September for the lineup of models cast in her Savage X Fenty lingerie show at New York Fashion Week.
But despite the growing movement, led by celebrities like Rihanna and Instagram stars such as Megan Crabbe, a new study by the Australian Institute of Family Studies found that more than half of 14- to 15-year-old girls are afraid of gaining weight.