- Kohl’sBlack Friday sales started online at 12:01 a.m. CT Monday.
- In-store sales kick off at 5 p.m. on Thanksgiving Day – an hour earlier than last year.
- More and more retailers are starting Black Friday early.
Kohl’s is kicking off Black Friday before most people have even started preparing their turkeys.
The retailer’s Black Friday deals went live online at 12:01 a.m. CT on Monday, November 20. It’s offering discounts on everything from toys and electronics to kitchen appliances. The deals will be available online through Friday.
Kohl’s in-store Black Friday sales start when doors open at 5 p.m. on Thanksgiving Day – an hour earlier than its 6 p.m. start last year.
Retailers have started kicking off Black Friday sales earlier and earlier to better compete in an increasingly difficult industry. While this can help retailers win over customers, it also dilutes the emphasis on one day – Black Friday – as the ultimate holiday for budget shoppers.
“I think the traditionalists will have a hard time stomaching that,” Josh Elman, a consumer and retail analyst with Nasdaq Advisory Services, told Business Insider. “But I think at the end of the day … the whole idea and concept of Black Friday deals in store will diminish over time.”