- REUTERS/Maxim Shemetov
It’s no secret that Google and Facebook have taken over the world. Their domination of digital advertising still might come as a bit of a shock, though: Google and Facebook currently take a whopping 85 cents of every new dollar spent on online advertising.
The remaining 15 cents gets split between the rest of the digital media world.
What’s the reason for this imbalance? Will things ever change? Learn all about it IGNITION 2016, Business Insider’s upcoming flagship conference.
We’ll get an overview of Google from expert Danny Sullivan, founding editor of Search Engine Land, and the lowdown on Facebook from expert Mark Mahaney, top internet analyst at RBC Capital. They will tell us everything we need to know about these two tech companies’ domination of digital advertising. This is a crucial topic, as the field of digital media continues to become more crowded and competitive.
This is just one reason that IGNITION 2016 is shaping up to be the perfect opportunity to peer into the future of technology and media. Grab your tickets now to see innovative speakers like Cisco CEO Chuck Robbins, IBM Watson General Manager David Kenny, and Tencent’s SY Lau. Business Insider is bringing them all together from December 5-7 at the Time Warner Center in New York City.
Don’t miss your chance to attend this event – sign up today before tickets sell out!