- Antonio Villas-Boas/Business Insider
- LG is planning to unveil a new rollable TV at CES 2020 that unrolls like a projector, the company announced on Thursday.
- The rollable form factor is meant to make it possible to hide the TV in the ceiling when it’s not in use to conserve space in the home.
- LG has showcased rollable TV concepts at CES in years past, but such a product hasn’t launched yet.
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LG has been flaunting its “rollable” display technology at CES for years, and it looks like that will be no different in 2020. The company announced a new concept on Thursday for a 65-inch UHD OLED TV that rolls down from the ceiling like a projector, a form factor that’s meant to hide the TV when not in use and reduce the amount of space it occupies in the home.
There aren’t any pictures of it yet, but the technology giant will be unveiling the TV at CES 2020, the annual trade show that occurs in Las Vegas every January. The show officially runs January 7 through 10, but many companies usually announce new products in the days leading up to the event.
LG has been promoting its “rollable” displays for years, but the company has yet to release a consumer-ready product with the technology. Last year, for example, it announced the LG Signature OLED TV R, a roll-up TV that emerges from a rectangular speaker with the press of a button. LG showcased a similar concept back in 2018 as well.
LG was expected to release a 65-inch TV in 2019 that folds up when a button is pressed, as Bloomberg reported in December 2018, but that product has not made it to market yet.
The big difference between the concept that LG will be unveiling this year versus years past, however, is that the TV rolls downwards rather than unfurling upwards. The announcement doesn’t mention when the TV will be released.
Other than its new “rollable” TV design, LG will also be announcing a new 77-inch OLED TV that can be hung like wallpaper and has a sound system built into the display. It will also be adding a new 48-inch OLED TV to its lineup of OLED TVs.
LG’s concept is one of many new televisions that are expected to debut at CES next week. Display technology and home entertainment products are usually a big focus at CES, with companies like LG, Samsung, Sony, and TCL among others usually unveiling new TVs and concepts at the show. This year, analysts are expecting to see more new TVs that support ultra high 8K resolution and utilize micro LED display technology at the event.