- Joe Raedle / Getty Images
- Lowe’s is opting to spread its Black Friday discounts throughout November.
- The home-improvement retailer will also close its doors on Thanksgiving this year.
- The strategy reflects the continued decline of Black Friday’s importance to the retail sphere.
Forget Black Friday – Lowe’s is rolling out its first-ever Black November this month.
Black Friday-style deals will be offered at Lowe’s online and in stores throughout the month of November. The stores will also close on Thanksgiving itself.
So why swap out Black Friday for Black November? According to the company, the idea is to reduce stress for shoppers and employees alike.
“We hope that by providing our customers with excellent opportunities to save from November 1 onward, they’ll feel more prepared for holiday gatherings and special time with friends and family ahead,” Chief Marketing Officer Jocelyn Wong said in a statement.
Deals have already begun on products like Roomba vacuums, Samsung refrigerators, and Craftsman cordless drills.
The home-improvement store’s Black November push highlights the rapid decline of Black Friday itself. Lowe’s will open its doors at 6 a.m. on Black Friday for an in-store event, but the day is overshadowed by the company’s month-long sales bonanza. At many retailers, discounts are no longer constrained to the day after Thanksgiving.
And Lowe’s isn’t the only retailer to switch up its approach to the holiday season. Target is offering free two-day shipping throughout the holiday season – not just around Black Friday. And Amazon and Walmart.com are also offering early deals starting November 1.
More on Black Friday 2018:
- What you need to know about Black Friday this year
- Black Friday is dead – and constant discounts could be to blame
- Stores already have their Christmas decorations out, and it reveals a strategy that is killing Black Friday as we know it
- Black Friday sales are starting soon – here’s when stores will open
- Here’s when Costco is kicking off Black Friday