Macy’s says it will pull ‘mom jeans’ plates from stores after furious customers accused them of ‘fat shaming’

Macy's said it would pull a set of plates from its stores.

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Macy’s said it would pull a set of plates from its stores.
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Irene Jiang / Business Insider

  • Macy’s said it would pull a set of plates from its stores after someone complained about them on Twitter.
  • The plates have painted circles with the words “skinny jeans,” “favorite jeans,” and “mom jeans,” seemingly implying portion sizes to be able to fit into each item of clothing. Some described the plates as offensive.
  • Others on Twitter were apparently annoyed by Macy’s decision to pull these products, saying it shouldn’t “bow down to people with no sense of humor.”
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Macy’s said it would pull a selection of plates from its stores after a woman complained about them on Twitter.

Alie Ward, a podcast host who has nearly 37,000 followers on the platform, tweeted a photo of the plates on Sunday with the caption “How can I get these plates from @Macys banned in all 50 states.”

Some on Twitter said the plates, which have painted circles outlining what seems to be portion amounts to be able to fit into “skinny jeans,” “favorite jeans,” and “mom jeans,” were offensive.

Macy’s responded to Ward’s tweet saying that it agreed with her and that it had “missed the mark on this product.”

“It will be removed from all STORY at Macy’s locations,” it tweeted. Story is a pop-up-style area in some Macy’s stores that stocks products from small businesses.

A Macy’s representative later confirmed to Business Insider that these plates were stocked only at its flagship store in New York.

Read more: We visited Macy’s Color Story pop-up and saw why it’s an Instagram dream

Ward’s comment had been retweeted more than 2,000 times as of Monday morning.

“The foodie and food coma one is probably fine, but the fat shaming one is just egregious, and you are right to dispose of, rather than profit from, them,” one person tweeted.

“Macy’s just casually promoting eating disorders and body shaming. MOM JEANS FOREVER,” another said.

Many shoppers apparently weren’t too happy about Macy’s decision.

“Ridiculous. Don’t bow down to people with no sense of humor,” one person wrote.

“Hi Macy’s, my wife really wanted these plates but now she won’t spend another dime at your store for anything,” another said.

“Why? Don’t like them, don’t buy them. Let the market decide, not one or two offended people,” another said.